Home business Fertility treatment centre plans overseas expansion

THE NATION March 24, 2012 1:00 am

Sarayuth Assamakorn, chief operating officer, said Superior ART's pregnancy success rate was at international levels, and its reproduction technology among the most advanced in Southeast Asia. Foreigners make up 80 per cent of its clients.

This year, the company plans to maintain that proportion, and to open new centres both in Thailand and overseas, with Udon Thani and Burma among the targeted locations. Central to the firm's business is its "management chain" process of managing advanced assisted reproduction technology.

"Superior ART was set up more than five years ago. It has the most advanced assisted reproduction technology laboratories and has achieved international success rates in pre-implantation genetic diagnosis," Sarayuth said.

"Superior ART will expand into the global market using the 'management chain' approach. Our know-how is differentiated by high technology.

"For example, our controlled pregnancy environment - at 37 degrees Celsius - is similar to that of the human body. It features controlled light, similar to that in the uterus, and embryo feeding until the fifth day before being returned into the uterus - compared with the usual three days."

The aim of the firm's marketing strategy is to educate physicians and the public about its use of PGD-PCR (pre-implantation genetic diagnosis and polymerase chain reaction) technology for embryo screening to ensure freedom from congenital diseases, Sarayuth said.

One of the most common inherited disorders among Thais is the blood disease thalassaemia, which according to one report is carried by 25 per cent of Thais.

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Fertility treatment centre plans overseas expansion