Maison Jacynthe founder Jacynthe Ren.Handout / Maison Jacynthe

Maison Jacynthe is more than just a beauty brand to founder Jacynthe Ren.

Its a lifestyle.

Offering a comprehensive collection of skincare, home products and newly added makeup, the Quebec-based company aims to offer quality and performance without any chemicals.

We recently caught up with Ren to learn more.

Q. For those who arent familiar, what is Maison Jacynthe?

A. Maison Jacynthe is, first and foremost, a lifestyle. Its a way of living in harmony with natures intelligence. Its a vegan and all-natural way to cherish and love oneself and find inner harmony with all-natural ingredients.

We offer a wide range of skincare, homecare, makeup, perfume and nutrition products where natures beauty and wellness meet.

Q. When and why did you start the brand?

A. The desire was first to share. In 2013, prior to launching our Maison Jacynthe products, I launched JMagazine; an online platform for all-natural beauty and wellness practices where I shared the tips and tricks beauty regimens, recipes, etc. that I had learned and implemented over the years which greatly increased my overall well-being.

Around that time, I was interviewing an owner of a natural, organic skincare company and I asked if the products were edible. She looked at me, very surprised, and said Its better not to ingest them. I remember thinking, we are supposed to be able to eat our cosmetics. Our skin absorbs the ingredients. The idea to develop my own natural skincare line then began to form, as I had already been using at-home natural oil formulas that I had developed during my first pregnancy, when I was 30 years old. In 2014, after 11 years of enjoying these qualities and benefits for myself, I decided it was time to share my beauty tips and launched four products and it just took off from there.

Q. What makes it unique from other beauty/skincare brands?

A. All of our treatments & cosmetics are created to respect the skins integrity and have been conceived for those living a healthy, balanced lifestyle. We only use active and all-natural ingredients of the highest quality, no filling ingredients or petroleum derivatives that block pores, no common conservation agents, and no artificial fragrances that irritate the skin. All of our essential oils are pure and reliably sourced, and all of our plant oils are virgin. Every step of our production and packaging is made without compromise and without waste.

Q. Who is the target customer?

A. At first, our target customer was largely the young mother who recognizes the importance of natural products to promote a healthy lifestyle for herself and her family. In the last year-and-a-half, weve noticed a surge of consumers in their early 20s that seek out vegan and all-natural products. Its really amazing to see that these younger people are seeking out healthy and natural alternatives and are committed to leading a healthy lifestyle at such a young age.

Q. Where are the products developed/made?

A. All of our skincare treatments are developed and made in our own lab in Quebec. Our tonics are made in partner labs in Quebec. Our makeup is conceptualized here and made in Milano.

Q. Is there a hero product in the range? If so, which one, and what makes it so popular?

A. Our Rose Trio everyday beauty ritual is our hero product. It consists of our Cleansing Oil, which purifies the skin and removes makeup; Rose Floral Water, invigorating, slightly astringent, firming, moisturizing and anti-wrinkle; and our Rose Serum, which protects and regenerates your skin. This has been my go-to everyday beauty ritual for the last 17 years, ever since I was pregnant with my first child. In fact, the Rose Trio is the first skincare treatment we launched on our website.

Q. What is the price range for Maison Jacynthe products?

A. Our products typically range from $10 to $150. We want our products to be accessible to all, which is why our pricing is competitive and typically lower than other all-natural beauty and wellness brands, while still ensuring we use only the highest quality ingredients.

Q. Lastly, where can people check them out?

A. You can find all our products on Maisonjacynthe.ca. We ship worldwide. If youre based in Quebec, you can also visit any of our 6 Maison Jacynthe Homes where we sell our products, have a bistro section where you can indulge in our juices and salads, as well as salons where you can book appointments for Maison Jacynthe skincare treatments with our specialists.

Aharris@postmedia.com

Read more here:
Style Q&A: Canadian natural beauty brand Maison Jacynthe is a 'lifestyle' - The Province