Gwyneth Paltrows wellness brand Goop has secured its own show on Netflix and anti-pseudoscience crusaders are demanding its cancellation, insisting the doyenne of jade vaginal eggs is hurting people with health misinformation.

Paltrows medical faddism does real harm by contributing to the erosion of critical thinking, University of Alberta researcher Tim Caulfield tweeted on Monday after Netflix posted a teaser for the premiere of The Goop Lab later this month, setting off a firestorm of panic among a certain stripe of science enthusiast. The idea of an entire show devoted to whatever bizarre health practices the actress can dredge up from obscurity - the teaser mentioned psychic readings, exorcisms, and cold therapy - has triggered calls for its cancellation from skeptics who fear an outbreak of 'monkey see, monkey do' among its audience.

Caulfield wrote a whole article last month eviscerating the celebrity wellness industry, insisting that while it might seem like a relatively harmless form of profiteering, it actually gives cover to scientifically-unproven health practices. Non-pharmaceutical procedures like cryotherapy, gluten-free dieting, and IV vitamin therapy - to say nothing of the jade egg that made Goop a household name - would be utterly obscure if not for their celebrity boosters, he argued, accusing celebrities of contributing to a culture of untruth and confusing people about what a healthy lifestyle entails.But pharmaceutical companies - FDA-approved drugs being the preferred route to health for many critics of Paltrow and other celebrity wellness gurus - spend over $6.4 billion advertising their products to customers every year. Some of these ads use celebrities - who can forget then-presidential candidate Bob Doles star turn in that Viagra ad, or Olympic athlete Bruce (now Caitlin) Jenners fulsome praise of painkiller Vioxx on the Larry King show? Vioxx may have gone on to kill tens of thousands of people, but at least they werent taken in by some snake-oil seller like Goop. Surely, Americans should have the right to choose whether theyd prefer to pop pills, juice, or shove a jade egg where the sun doesnt shine?

Not to Caulfield and the others who joined him in speaking out against The Goop Lab. An absence of critical thinking and a favorable feeling for celebrity anecdotes have combined to short-circuit our natural skepticism, he insists, going so far as to link the Goop craze with the fake news epidemic. Indeed, hes written an entire book slamming Paltrow and Goop - apparently hoping readers will stop uncritically listening to and funneling money to celebrity wellness gurus and start uncritically listening to and funneling money to him instead. Its a microcosm of the fake news epidemic in general, which exists largely in the minds of establishment journalists angry when their audiences prefer competing narratives.

A change.org petition, apparently launched last year when the show was first proposed, warns that Goop is scaring people away from vaccinating their children and warns that a measles epidemic underway in Washington at the time would worsen if people take the celebritys advice. Ironically, the petition features an image of a baby suffering a rash in reaction to receiving the smallpox vaccine - though it had been erroneously passed off as a child with measles by CNN. Paltrow is routinely excoriated for introducing the world to holistic health psychiatrist Kelly Brogan, who espouses a link between vaccines and autism, in 2018, even though the Goop website dismisses the vaccine-autism link as a conspiracy theory in the only vaccine-related article it has published.

The petition author isnt the only one to draw a direct causal line between Paltrows show and declining enthusiasm for vaccines - some went even further and suggested children would die of vaccine-preventable diseases if The Goop Lab was allowed to air.

Others (accidentally) admitted that real scientists already have health shows, and that those are carried by Netflix already.

While the common line seemed to be that the bizarre treatments publicized by Goop were harmful, even predatory

some pointed out that not all medical treatments were particularly scientific or healthy, either.

Paltrows show may give a voice to the most ridiculous pseudoscience, but censoring it because harm is a step down a slippery slope that ends in barring coverage of all treatments that fall outside the scope of orthodox medicine from the airwaves. Every medical innovation has faced doubt before becoming widely accepted - better to beef up ones own critical thinking abilities than impose censorship in service to the lowest common denominator.

Think your friends would be interested? Share this story!

More:
Netflix roasted for leading viewers astray with health misinformation in Gwyneth Paltrows Goop show - RT