The initiative aims to promote healthy lifestyle, preventive health through holistic measures. (Representative Image)The Associated Chambers of Commerce and Industry of India (ASSOCHAM) in collaboration with Savlon, has started a national health and wellness awareness programme called Illness to Wellness to promote healthy living and preventive health through holistic measures.

Anil Rajput, chairman, ASSOCHAM CSR Council, said, Illness to Wellness has been timely conceived to bring the spotlight back on aspects we perhaps know at the back of our mind, but many are not able to practice in the rush of a busy life, such as the importance of healthy diet, exercise, hygienic habits, timely preventive practices among others.

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Ishwar V Basavaraddi, director, Morarji Desai National Institute of Yoga, Ministry of Ayush, Government of India, said, We have deployed 30 instructors in Covid centres run by the Delhi government, who would teach patients Yoga for three hours in the morning. Additionally, we have undertaken Yoga lessons for Covid patients in the neighbouring 11 districts. We received 500 applications from the Department of Science and Technology to understand the beneficial aspects of Yoga especially for Covid patients and so are working on three projects with renowned Yoga institutes to arrive at findings.

Rajiv Chandran, director and officer-in-charge, UN Information Centre, said, "United Nations embraced the Yoga and 175 out of 193 countries unanimously agreed to celebrate Yoga as an annual International Day. The Covid19 pandemic has completely transformed the concept of wellness. Now, wellness is not merely an individual's concern rather a community strategy and is being viewed in a very broader perspective of people's relationship with planet and society.

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ASSOCHAM partners with Savlon for 'Illness to Wellness' initiative - ETBrandEquity.com