PHILADELPHIA, Oct. 4, 2012 (GLOBE NEWSWIRE) -- Independence Blue Cross (IBC) is proud to announce that Christopher Cashman, executive vice president and president of commercial markets, will join other health care leaders at an annual industry conference this afternoon hosted by the Greater Philadelphia Association of Health Underwriters (GPAHU). Cashman will speak at the conference on how IBC is embracing change and investing in new ways to enhance its customers' health and wellness, lower costs, and improve the quality of care.

"This is a time of remarkable transformation in health care. We are committed to exceeding our customers' expectations through innovative health and wellness solutions, and that means embracing change," said Cashman. "It's a privilege to have the opportunity to speak today at the annual GPAHU conference. At Independence Blue Cross, we value our strong relationship with brokers, agents, and consultants and the guidance they provide our customers."

The conference began at 9 a.m. today in Drexel Hill, Pennsylvania, with keynote speaker Pennsylvania State Insurance Commissioner Michael F. Consedine. Cashman is co-presenting with regional leaders from the health insurance industry on embracing change now that the health care reform law has been upheld by the U.S. Supreme Court.

During the conference, Cashman will discuss how IBC is boldly leading the transformation of health care in the region. IBC is pioneering innovative ways to partner with hospitals and physicians to reward them for higher--quality, more coordinated care. IBC also offers innovative programs to help its members take an active role in making healthier choices

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. With our affiliates, we have 3.1 million members nationwide. For nearly 75 years, we have been enhancing the health and wellness of the people and communities we serve by delivering innovative and competitively priced health care products and services; pioneering new ways to reward doctors, hospitals, and other health care providers for coordinated, quality care; and supporting programs and events that promote wellness. To learn more about how we're changing the game, visit http://www.ibx.com. Connect with us on Facebook at ibx.com/facebook and on Twitter at @ibx. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association.

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Independence Blue Cross Executive to Speak on the Changing Health Care Market