MENLO PARK, Calif.--(BUSINESS WIRE)--

GuideSpark, a digital employee communications company, has launched a solution for explaining benefits and the complex implications of health care reform (HCR). This Health Care Reform Video Series gives customers on-demand, customized communication tools to engage and educate employees on HCR. The video series can help busy human resource executives reach employees with vital information and empower them to become smarter consumers of their benefits.

As the first of October approaches, employers have an opportunity to help employees understand how HCR will impact their individual benefits plans. At the same time, employees are becoming increasingly accustomed to accessing information especially short-form videos on their smartphones, laptops and tablets both at home and at work. GuideSparks solution delivers clear and concise information in a straightforward and engaging way through video technology giving HR professionals an alternative approach to traditional paper-based communication that have limited impact.

GuideSpark offers a Health Care Reform Video Series that is broken down into easy-to-digest pieces, including videos that focus on:

Additional videos are available that cover related topics, such as how to be a better consumer of benefits in a post-HCR world and overall health and wellness information.

The web has changed the way people consume information, and employees are no exception. Our customers see demand increasing for new ways to take complex content like HCR and deliver it in a way that is rich in nature but easy to digest, said GuideSpark CEO Keith Kitani. Engaging employees through on-demand, customized video not only can save money and reduce HR support calls, but it also can increase enrollment in important benefit programs and improve the employer/employee relationship.

We faced a significant challenge in communicating health care reform as it created confusion for our managers and employees, said Paige Claus, Sr. Director, Benefits with 7-Eleven, Inc. Implementing customized, simple content from GuideSparks Health Care Reform Video Series has given our organization a way to effectively communicate to our dispersed population and an easy way to encourage employees to understand their options and get more involved in their care.

About GuideSpark

GuideSpark provides a customized and engaging digital employee communications solution for educating employees on complex topics such as benefits, health care reform and compensation programs .Our videos simplify complex HR topics, and transform employees into informed, engaged, and intelligent consumers of company benefits. As a result, GuideSparks clients are able to improve overall employee satisfaction and retention and save HR time and money. For more information, visit http://www.guidespark.com.

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GuideSpark Brings Clarity on Health Care Reform to Employees