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How can insurers use DTC genomics to profile?

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The Answer: They float a trial balloon in the Merry 'Ol Land of Oz......


So when everyone pointed out to me that this NIB in Australia was offering deep discount Navigenics tests, I laughed.......Why?

You did see the story on DeCode in Newsweek and the fate of deCodeMe right? Or Daniel's blog?

You see, these little SNP chips have got to find a market or they will soon die. Even worse, these little SNP tests have got to find a market soon or they will die too.......

And maybe the companies associated (Not the people mind you) with them?

So when I posted about the Humana Executive who was running Navigenics after Mari Hit the Road and the high likelihood of Navigenics trying to find an insurance partner for their little charade.....

That is precisely what I thought when I saw the presser from Navi about Jack Lord, Humana's "Innovation" director running Navi.

I thought, which Insurer would be stupid enough to use the DTC genomic tests to profile patients' risks for disease.....

Well, it turns out that they aren't so stupid over here. Instead, they convince some company in 'Oz to do it as a "trial balloon"

Guess what? It has failed. Thanks to bloggers like Daniel and reporters like Kerry O'Brien

"KERRY O'BRIEN: Are you aware the American Medical Association recommends that a doctor should always be involved in a person's genetic testing and that according to The Washington Post the lack of doctor involvement in precisely these kinds of tests has made the tests technically illegal in some American states.

MARK FITZGIBBON: No, I wasn't aware of those findings, but again using my example I took my test to the doctor. Now, if we need to do more in terms of encouraging people to take these tests to their doctors, we're already offering a counselling service, an advice service as part of the product offering. Maybe that's what we'll do. And this is very much in a pilot stage."


Oops, did KPCB forget to tell NIB that this was Illegal in some states?

So much for Due Diligence.....try Google next time Fellas....

The Sherpa Says: If there is any question how I feel about this test clinically, you can read here. But as to my thoughts on using it to estimate community risk pooling for insurance. Didn't GINA outlaw that?
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  1. Genetic Medicine
  2. How can insurers use DTC