With post-lockdown sport now being played, GambleAware has launched two initiatives to help tackle problem gambling.

The charity has launched the campaign 'Start to regain control' which focuses on the all-consuming nature of gambling with the inclusion of the line 'when youre there, but not there'

It draws upon the insight that people with gambling problems feel disconnected from their family and friends and is based on promoting confidence that treatment is easy to access and will help them overcome their struggles with gambling.

Men aged between 25 and 34 are the target of the campaign, while raising the profile of the National Gambling Treatment Service and the 24-hour National Gambling Helpline.

The National Gambling Treatment Service, which works alongside the NHS, seeks to promote self-referrals amongst those who are high risk of, or are currently experiencing, gambling disorder by directing them to the National Gambling Helpline and online support at BeGambleAware.org.

The dangers of impulsive betting are targeted by the second initiative, the Safer Gambling Campaign, which has been timed with the acceleration of the number of football matches being played over the summer as leagues make up for lost time.

The campaign encourages people to think twice and avoid #BetRegret, by emphasising how easy it can be to make impulsive bets.

A video featuring ex-England goalkeeper David James will run across Skys YouTube channel and Twitter page, alongside other digital platforms.

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New campaigns aim to highlight the issue of gambling addiction - Cambridgeshire Live