With the new year you might have expected an end to the retaliatory Luke Wilson AT&T versus Verizon coverage map ads. You expect wrong. Here's a new one, now with revised numbers and a new blazer!

You see, while it is indeed a completely new commercial, the data advertised within experiences a subtle change. One that centers on 3G. Now the AT&T commercial showcases that the 3G network covers 230 million Americans, keyword 3G.

For the before we must go to the video tape:

Just a subtle change, and I only point it out today with the hope that it will inspire someone, somewhere, to parody these commercials, post haste. If they don't, I fear we may have experience Luke Wilson and his never-ending collection of tweed blazers for all of 2010 as well. Editor's Note: Clarified the subtle numbers change above. Thanks for the comment. [CNET]