We've teased that Apple Geniuses might not be the brightest in the bunch, but now Apple itself might make them feel stupid. The company is supposedly adding "experts" who'll roam retail stores and answer support questions without need for appointments.

From the sounds of it, this new job position translates as a sales floor roaming Genius who'll "serve as a resource that answers questions for customers." These boys and gals will also have a "general knowledge of the whole product range." In essence, they seem like some kind of combination of sales and Genius Bar staff, and their positions are supposedly very coveted. According to Apple Insider, we should see these folks crowding Red Zones—Apple retail store sales floors—within the next few weeks.

I still don't understand how the term "expert" itself ranks above a "genius," but that's all job titles and semantics until someone gets called a dunce again. [Apple Insider]

Update: According to an Apple retail employee, the Experts are considered something closer to "super salesmen" than to super Geniuses. Guess the Geniuses won't feel to slighted then.