Drink and Drive

Tesla is getting into the alcohol business.

On Monday, Elon Musk’s electric car company filed a trademark application for an agave liquor it’s calling “Teslaquila.”

Musk seemed to confirm that a liquor was in the works on Friday with a tweet claiming itwas “coming soon.” He followed up with a photo of a Teslaquila bottle, which he called a “visual approximation.”

Passed Out

Friday’s tweets weren’t Musk’s first references to Teslaquila. The first time he mentioned the product, though, it seemed like a well-timed joke:

On April Fool’s Day, Musk tweeted that he had been “found passed out” near bottles of the liquor, “the tracks of dried tears still visible on his cheeks.”

Feature Creep

Of course, a trademark application is no guarantee that a product will actually hit store shelves.

The liquor could be a clever marketing stunt or a source of short-term revenue for the troubled energy company — or, more likely, some combination of the two.

READ MORE: Elon Musk’s Tesla seeks to trademark ‘Teslaquila’ [CNBC]

More on Tesla: The Five Funniest Things about the SEC’s Lawsuit against Elon Musk

Read the original here:
Tesla Filed a Trademark Application for “Teslaquila,” Because of Course It Did