Recent work exuding the rich, prismatic worlds Ademola creates includes an earth-conscious brand film for House of Marley; the music video for Sidibes single Place For You & I,where a woman falls in love with a man trapped inside a painting; and Fearless Leader, a commercial he co-directed with MJZ director Fredrik Bond for Northwell Health, which won a Muse Award for Creativity. Currently, Ademola is in post-production of a film titled Ellas Vinieron de las Nubes, an experimental documentary about the Afro-Mexicans of La Costa Chica.

Ademola believes that truth and authenticity of expression is essential for brands to connect with todays consumers: The brands that excite me most are the ones that are brave enough to be vulnerable and answer to a larger purpose, such as social justice, mental health, mindfulness, and sustainability in their marketing.

Outside of the commercial world, the LA-based director keeps busy writing and directing original films. His recent short film, I Dreamed of Seeing Myself, will screen at the 2022 Alchemy Film and Moving Image Festival. Combining video, painting, drawing, photography, and performance, the film is a surreal exploration of self-identity and African experience. He also recently starred in an episode of Hulus Your Attention Please, a series on Black innovators and creators who are leaving their mark on the world.

Ademola is also renowned in art scenes from Lagos, Nigeria, to New York City. Last month, his triptych video installation titled I Forever Am(2021) displayed as part of a group exhibition produced by the NEW INC-supported Black Beyond in partnership with Parsons School of Design. He is also the recipient of the 2021-22 Kala Media Art Award and Fellowship and has been awarded residencies at Caldera Arts (founded by Dan Wieden); the Virginia Center for the Creative Arts; and Pocoapoco.

From the very first project we did together, I could tell the WTBR ecosystem was just different, concludes Ademola. Tim and [WTBR Founder/Executive Producer] PJ [Koll] just seemed to get it as they put a lot of trust in the artist while upholding client integrity. I'm thrilled to make magic with them.

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Jamal Ademola joins Where The Buffalo Roam | shots - Shots