Just twelve months since it began shipping out to customers, the Cybertruck is now on its sixth recall — this time for turning into a seven-thousand pound paperweight while driving.

And yet, people keep buying the Tesla pickup. Its owners have adopted a siege mentality against the onslaught of bad press, and perhaps against the world, which isn't very kind to the stainless steel behemoths.

What draws someone to dump $100,000 on a vehicle that reportedly bricks after going through a car wash? One explanation is that it's a sign of the extreme loyalty that Elon Musk inspires in his fans.

But there could be more to it. As an automotive expert suggests, the Cybertruck's shoddiness may actually be what endears it to its edgy buyers.

"The people drawn to [the Cybertruck] don't have quality of construction or safety at the top of mind," Ivan Drury, director of insights at the automotive inventory company Edmunds, told Wired. "That this could be a dangerous vehicle to drive is key to its appeal."

Cybertruck buyers are people "who think 'I don't care if I kill people when I drive this thing down the street,'" he added.

As of October, Tesla has sold over 28,250 Cybertrucks, according to Kelly Blue Book, making it one of the best selling EVs in the country (though this is still a far cry from the 250,000 per year that Musk once estimated).

Its selling points are varied. It's hyped as "bullet-proof" and "apocalypse proof," though your results may vary; Tesla also claims it can off-road and tow and be an all-around workhorse.

For many owners, the reality has been soberingly different. Sloppy construction, discolored body panels and getting stumped by normal truck stuff have all come to define the vehicle since its launch. There have even been reports of brand new Cybertrucks suddenly breaking down.

It's not surprising, then, that the Cybertruck has been recalled at an average of once every two months. If anything, it's surprising it hasn't been recalled more.

But that amount is already alarming. Harl Brauer, an executive analyst at iSeeCars, estimates that the Cybertruck's tally of six recalls make it "worse than 91 percent" of all other 2024 vehicles.

"We aren't comfortable making [lifetime recall] predictions on the Cybertruck at this very early stage," Brauer told Wired. "But so far it isn't doing very well."

Yet according to Drury, Cybertruck owners don't pay attention to details like that. In fact, you can more or less sum up their ethos as a giant "fuck you" to sound car-buying wisdom.

"Cybertruck customers are in it for the stares and glares — they don't care about how many times [this vehicle is] going to be recalled over 30 years," Drury told Wired. "They're buying this car for now, with zero thought to the future."

"A standard auto customer wants to know if a car will last 10 years or will be ongoing good value for money," he added. "A Cybertruck customer doesn't care about any of that. Owning a Cybertruck isn't practical; it's a boast. A boast that 'I have so much discretionary income I can afford to waste it on an impractical car.'"

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Cybertruck Owners Actually Love the Fact That Their Car Could Fly Apart at Any Moment