Despite the possibility that Chipotle's decision to pull pork from almost a third of its restaurants will come at a cost, the corporation's commitment to serving "food with integrity" has outweighed its quest for financial gain. "We would rather not serve pork at all, than serve pork from animals that are raised in this way," Chris Arnold, the company's communications director, told the Washington Post.

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Chipotle's founder and CEO, Steve Ells, has made a decision to commit to self-imposed standards, which he personally finds important, enabling him to live out his commitment to environmental care and sustainability through how he runs his business. His example has also drawn othersemployees, investors, and customers alikeby giving them a place to work and patronize that shares their beliefs and values. As the Washington Post observed, "The unparalleled success of the chain is glaring proof that people are willing to pay a bit more for that promise."

Or, as one online reviewer put it, Chipotle is "a fast food chain with a conscience."

It is a wonderful thing that individuals are not only able to start and build a business in their chosen trade, but they are also free to structure that business in a way that reflects their personal beliefs and values. In turn, a wide market of choice is provided for employees and consumers, offering an opportunity to partner with a larger association with a shared commitment to a common cause. In America, we have the ability to act out our individuality and diversity in every aspect of our lives, and not just in our private or personal decisions.

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Protecting corporate conscience acknowledges that behind a company name, individuals with their own identities, perspectives, freedoms, and convictions are making decisions that affect real peopleowners, employees, customers, and the community.

There is a distinct social good to preserving the freedom of individuals to form and operate a business based on deeply held principles rooted in conscience. Many great leaders throughout our nation's history have understood the importance of this freedomhow it elevates and benefits our society as a whole when individuals openly and fully live their lives according to the moral values that motivate them, even when reasonable people disagree with those values.

It is time that we take a step back from unnecessarily politicized debates about corporations and acknowledge the simple fact that many Americans are motivated to be a force for good in their communities because of, not in spite of, their faith. Faith animates compassion, and compassion leads to greater integrity and ownership of caring for those in need around us. Furthermore, organized compassionate responses need not come solely in the form of a church or charity to be appropriate, authentic, or effective.

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Chipotle's pork choice-and religious freedom