Today, the U.S. Supreme Court will hear oral arguments in a pair of cases that could fundamentally change how social media platforms moderate content online. The justices will consider the constitutionality of laws introduced by Texas and Florida targeting what they see as the censorship of conservative viewpoints on social media platforms.

The central issue is whether platforms like Facebook and X should have sole discretion over what content is permitted on their platforms. A decision is expected by June.USC experts are available to discuss.

Depending on the ruling, companies may face stricter regulations or be allowed more autonomy in controlling their online presence. Tighter restrictions would require marketers to exercise greater caution in content creation and distribution, prioritizing transparency, and adherence to guidelines to avoid legal repercussions. Alternatively, a ruling in favor of greater moderation powers could potentially raise consumer concerns about censorship and brand authenticity, said Kristen Schiele, an associate professor of clinical marketing at the USC Marshall School of Business.

Regardless of the verdict, companies will need to adapt their strategies to align with advancing legal standards and consumer expectations in the digital landscape. Stricter regulations will require a more thorough screening of content to ensure compliance. Marketers may need to invest more resources to understand and adhere to the evolving legislations, which would lead to shifts in budget allocation and strategy development. In response, the industry will most likely see new content moderation technologies and platforms emerge to help companies navigate legal challenges and still create effective marketing campaigns, she said.

Erin Miller is an expert on theories of speech and free speech rights, and especially their application to mass media. She also writes on issues of moral and criminal responsibility. Her teaching areas include First Amendment theory and criminal procedure. Miller is an assistant professor of law at the USC Gould School of Law.

Content:emiller@law.usc.edu

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Jef Pearlman is a clinical associate professor of law and director of the Intellectual Property & Technology Law Clinic at the USC Gould School of Law.

Contact:jef@law.usc.edu

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Karen Northis a recognized expert in the field of digital and social media, with interests spanning personal and corporate brand building, digital election meddling, reputation management, product development, and safety and privacy online. North is a clinical professor of communication at the USC Annenberg School for Communication and Journalism.

Contact:knorth@usc.edu

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Wendy Wood is an expert in the nature of habits. Wood co-authored a study exploring how fake news spreads on social media, which found that platforms more than individual users have a larger role to play in stopping the spread of misinformation online.

Contact:wendy.wood@usc.edu

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Emilio Ferrara is an expert incomputational social sciences who studies socio-technical systems and information networks to unveil the communication dynamics that govern our world. Ferrara isis a professor of computer science and communication at the USC Viterbi School of Engineering and USC Annenberg School for Communication and Journalism.

Contact:emiliofe@usc.edu

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(Photo/Benjamin Sow/Unsplash)

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Supreme Court to hear landmark case on social media, free speech - University of Southern California