Marketers have traditionally focused on selling products and services by using highly polished messaging.

However, over the past decade they've increasingly embraced lo-fi, authentic content and experiences.

An infographic (below) from Giraffe Social explores the shift from product-centric to human-first marketing.

It looks at how social media influencers sparked this revolutionand how your marketing can adapt to the changes.

The rest is here:

The Evolution of Marketing From Product-Centric to Human-First [Infographic] - MarketingProfs.com