If you have to force yourself up off your couch to try to get in some physical activity, rest assured, you are not the only one in this situation. For decades, communication campaigns have encouraged us to exercise, yet an estimated 30% of adults arent active enough. And this inaction is constantly increasing everywhere on the planet.

France is no exception to this rule. If doing more physical activity is classed in the top five good resolutions for the New Year, 75% French people are not sufficiently active. And yet according to the World Health Organization, each year 3.2 million deaths can be attributed to this lack of physical activity that is one death every 10 seconds.

This observation raises the question: why are we incapable of being physically active even when we want to?

To understand this battle between our positive intentions and our contradictory impulses, scientific theories such as dual process models have been developed. In these models, the mechanisms that explain our behaviour are divided into two categories: the rational mechanisms, managed by the reflective system, and the emotional mechanisms, managed by the impulsive system. The latter organises the automatic and instinctive part of our behaviours. It can facilitate or, on the contrary, prevent the reflective system from putting our intentions into place.

This second instance has been clearly illustrated in a study we have conducted. Its goal was to understand the conditions of efficacy of the messages promoting physical activity. In other words, we wanted to find out if reason can win out over our impulses when it comes to motivating ourselves to be more physically active.

First, participants had to attend a presentation outlining the recommendations in regards to physical activity that is beneficial to their health 30 minutes of daily exercise, spread out in sessions of 10 minutes minimum. To measure their impulsive tendency to approach sedentary behaviours, they were asked to perform an experimental task, the manikin game.

This game consists in moving around an avatar on a computer screen using a keyboard. In one of the conditions of the experiment, the participant has to move the avatar as fast as possible toward images representing physical activity walking, biking, swimming and move it away from images representing a sedentary activity television, hammocks, escalators. In the other condition, it is the opposite: the avatar has to be moved toward images evoking sedentary activities and moved away from the exercise images. The faster the participant is to approach sedentary images versus moving away from them, the more their impulsive tendency toward a sedentary lifestyle is considered to be high.

After this task, participants were given an accelerometer destined to record their daily physical activity and were sent on their way home. A week later, the debriefing took place.

First, results revealed that participants who received the message promoting physical activity expressed an increased intention to exercise. Thus, well-formulated health messages prove to be effective in triggering an intention. However, having the intention of exercising does not mean that we will actually do it, and all participants did not succeed in converting their intentions into behaviours.

Only those with a low impulsive tendency to approach sedentary behaviours were successful. Conversely, participants with a high tendency were not able to transform their intention into action. In other words, the conscious intention of being active lost the battle against the automatic tendency to seek sedentary behaviours.

Why are these sedentary behaviours attractive when they are harmful to our health?

If this attraction toward sedentarity seems paradoxical today, it is logical when examined in the light of evolution. Indeed, when it was difficult to gain access to food, sedentary behaviours allowed for the saving of energy that was crucial for survival.

This tendency to minimise unnecessary effort could explain the current pandemic of physical inactivity since the genes allowing individuals to survive are more likely to be present in the next generation.

In a recent study, we aimed to assess if our automatic attraction toward sedentary behaviours is engraved in our brains. The participants in this study also had to play the manikin game, but this time, electrodes were measuring their brain activity.

The results of this experiment show that to get away from sedentary images, our brain has to deploy a greater amount of resources than to get away from physical activity images. In daily life, getting away from the omnipresent opportunities to be sedentary in our modern environment escalators, elevators, cars would therefore require us to beat this sedentary attraction that is ingrained in our brains.

Nevertheless, it should not be believed that we have solely evolved to minimise unnecessary effort. We have also evolved to be physically active. Nearly two million years ago, when our ancestors were adapting to a hunter-gatherer lifestyle, physical activity became an integral part of their daily life they travelled, on average, 14 km per day.

Natural selection thus favours individuals that are able to amass a large quantity of physical activity in an energy-saving way. These individuals were the ones whose physical activity was associated with the secretion of pain relieving, anxiolytic, or even mood-enhancing hormones.

The good news is that these hormonal processes are always present within us and they are only waiting for one thing: to be solicited. The first step toward an active lifestyle is to become aware of this force that is driving us to minimise effort. This awareness allows us to resist the countless sedentary opportunities that surround us.

Moreover, much like our ancestors, the majority of us engage in a physical activity only when it is fun or necessary, so the best way to promote physical activity is to make it pleasant. It is therefore necessary to restructure our environment to favour it, especially during our daily commute.

Public policy should, for example, develop safe and well-maintained infrastructures and open public spaces, in order to favour access to places that are suitable for walking, biking and other physical activities. New buildings architectures should also encourage our physical activity during the day by prioritising access to the stairs or standing desks.

It is then up to us to know how to take advantage of these opportunities to reduce our tendency to be sedentaryCome on, lets get on our trainers!

Boris Cheval, PhD, Neuropsychology of physical activity, University of Geneva. Matthieu Boisgontier, PhD, Neuroscience and Kinesiology, University of British Columbia. Philippe Sarrazin, University Professor, University of Grenoble.

This article first appeared on The Conversation.

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