CANNES Elon Musk said he would prefer X to lose advertising dollars and maintain freedom of speech than have the platform be censored.

There were some advertisers who were insisting on censorship, and at the end of the day if I have to make the choice censorship and money or free speech and losing money were going to pick the second, Musk told WPP CEO Mark Read during his Cannes Lions conversation Wednesday morning.

Were going to support free speech broadly then agree to be censored for money, which is, I think, the right moral decision.

The SpaceX founder made the admission after Read asked Musk, 52, why he told advertisers to go fk ourselves. Although Musk somewhat backtracked on his comment, insisting he wasnt directing it at advertisers as whole, he doubled down on disagreeing with brands who believe there can be no content that they disagree with on the platform.

Theres an important distinction here that we dont want to take money to censor broadly on the platform, the Tesla founder explained. I think that would be wrong.

Musk clarified that he didnt believe free speech meant people could say illegal things and reiterated the importance of free speech within the bounds of the law.

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The brains behind Neuralink also expressed concern about artificial intelligence causing a crisis of meaning for people as they realize the technology will outperform them.

If the AI can do everything that you can do but better then what is the point of doing things? I think there will be an existential crisis of why do anything? the father of 11 pondered.

I think were at the most interesting time in history.

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Elon Musk says he'd prefer to lose money to maintain free speech than be censored: 'The right moral decision' - Page Six