WICHITA, Kan., May 30, 2012 /PRNewswire/ --Universal Lubricants, a provider of premier motor oil that turns used oil feedstock into re-refined base oil, announced today that its ECO ULTRA line is now the product suite of choice for Colorado-based Green Garage. The comprehensive auto care and repair center prides itself on offering individuals, corporations and fleets better "smileage" with advanced maintenance products and services that use less oil and create less waste. In addition to relying on re-refined antifreeze, dual stage oil filters that decrease oil usage by up to 70 percent and silicone windshield wiper blades, rather than petroleum-based rubber alternatives, Green Garage relies on ECO ULTRA for its motor oil change services and other environmentally-friendly solutions. Like its counterpart performance-driven, eco-responsible products Green Garage recommends, ECO ULTRA complements the center's focus on helping customers save time, money and the planet with eco-friendly auto services.

(Logo: http://photos.prnewswire.com/prnh/20110314/NY64482LOGO)

ECO ULTRA is an American Petroleum Institute (API) licensed line of automotive and industrial lubricants that rely on used oil as feedstock to its re-refinery that produces top quality sustainable base oil. ECO ULTRA meets all Original Equipment Manufacturers' (OEM) specifications and Society of Automotive Engineers (SAE) requirements. Now, it's the motor oil of choice for Green Garage technicians.

"We're a business that finds strategic value striving to be part of the zero waste community," said Steve Kirchner, President of Green Garage. "Used motor oil is one of those valuable resources that can be kept in productive use rather than labeled as waste. In fact, motor oil that takes used oil as feedstock actually offers enhanced performance precisely because it begins with a feedstock that's cleaner than crude. That's why we chose ECO ULTRA for our green oil changes. Not only is it a performance product that helps our business soften the auto industry's environmental impact, but ECO ULTRA is part of Universal Lubricants' Closed Loop Process that turns petroleum into a true renewable resource."

"ECO ULTRA is another product that reinforces our brand promise," said Ryan Ferrero, founder, chief executive officer and 'chief carhugger' of Green Garage. "Based on our research, this oil is the best choice to complement our suite of eco-friendly parts and services."

The U.S. produces approximately 1.1 billion gallons of used motor oil every year, of which approximately 800 million gallons is collected for re-use. However, less than 20 percent of that 800 million gallons collected is re-refined. Most of the collected oil is burned as an industrial fuel, reducing supplies of limited petroleum reserves and perpetuating the need to import foreign oil. What's more, an estimated 200 million gallons of used motor oil is disposed of improperly, damaging the environment. Universal Lubricants is dedicated to reversing this trend with its Closed Loop Process by completely controlling every aspect of the proprietary system. The company collects, re-refines, blends, packages and redistributes its own oil, including the ECO ULTRA line without ever losing guardianship within the chain in an infinitely repeatable, sustainable cycle.

"The auto and trucking industries are reaching a tipping point when it comes to aftercare best practices," said John Wesley, Universal Lubricants' chief executive officer. "Increasing numbers of service centers and fleet operators, including Green Garage, are finding real value by factoring environmental considerations into their business models. Products that hinge on repurposing and recycling lead to streamlined processes, greater efficiency, and measurably longer product lives, all of which generate financial savings without sacrificing quality or performance."

Added Wesley: "Products like ECO ULTRA blend and bolster environmental and economic benefits for businesses and bottom-lines don't lie."

For more information about Universal Lubricants' ECO ULTRA products, visit http://www.ecoultraoil.com.

About Universal Lubricants

See the original post:

Universal Lubricants Partners with Top Eco-Responsible Auto Center