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Todays consumers expect brands to be able to understand and speak to them across devices without skipping a beat. Its critical now more than ever for marketers to have the right technology ecosystem in place to reach their customers effectively.

With the right mix of best-in-class technologies, tailored for different customer engagement needs, marketers will be able to make accurate connections to support responsive, relevant and deeply human brand experiences.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, a customer engagement evangelist at Braze, and Jean Thomas, CMO of Pomelo Fashion. They shared how to provide meaningful, relevant brand experiences using a variety of different technologies, including customer data platforms (CDPs) and analytics platforms.

Watch this webinar and learn:

PRESENTERS

Magith Noohukhanis a customer engagement evangelist at Braze. In this role, Magith addresses the company's global vision for customer engagement. He also helps brands feel empowered to create more meaningful, human conversations with their customers.

Jean Thomasis CMO of Pomelo Fashion, a leading omnichannel fashion platform in Asia. Prior to Pomelo, Jean previously served as the CMO at Alibaba-backed Lazada, where he spearheaded all marketing initiatives in Singapore across Lazada, RedMart and LiveUp. He has a vast range of experience in ecommerce, having previously worked at Vinomofo and SmartBuyGlasses, as well as agency experience at Ogilvy & Mather.

Originally posted here:

The Rise of the Modern Tech Ecosystem | Sponsored Content | Tech-Talk Webinar, On-Demand - eMarketer