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Its no longer interesting, or particularly newsworthy, to point out that Donald Trump lies. It stopped being interesting a long time ago. He lied en route to the presidency. He lied about the crowd at his inauguration. His speech itself was one big lie. And the falsehoods only metastasized from there.

Why? Weve covered that, too, most recently in all the chatter about Too Much and Never Enough, by Mary Trump, who is not only his niece but also a clinical psychologist. He lies because he grew up among liars. He lies because hyperbole and hooey buoy his fragile ego. He lies because he is practiced at it, is habituated to it and never seems to pay much of a price for it.

What intrigues me is that last part: the impunity. I want to understand how he has gotten away with all of the lying, because Im desperate to know whether hell continue to.

Thats the question at the heart of his re-election bid, because his strategy isnt really law and order or racism or a demonization of liberals as monument-phobic wackadoodles or a diminution of Joe Biden as a doddering wreck. All of those gambits are there, but they spring from and burble back to a larger, overarching scheme. His strategy is fiction. His strategy is lies.

Can he sell enough Americans on the make-believe that he really cares about the quality of life in cities and is dispatching federal officers as a constructive measure rather than a provocative one, in a flash of empathy versus a fit of vanity? He gave himself away a few days ago when he punctuated a mention of the wonderful people of Chicago with the needless notation that its a city I know very well. Everything Trump says is self-referential, and everything he does is self-reverential.

Can he feed voters the fantasy that his actions in the infancy of this pandemic saved lives and that our countrys world-leading death toll and un-flattened curve are more figment than fact or at least more fluke than indictment? Can he convincingly don the mask of a longtime evangelist for masks?

His recent interview with Chris Wallace of Fox News was a trial run of this and wow. Up was down. Black was white. A superficial check of his cognitive coherence was a profound spelunking of his cerebral glory.

He claimed that Joe Biden had pledged to defund no, abolish the police, when Biden had done nothing of the kind. He boasted that Americas management of this pandemic made us the envy of the world, when in fact were so densely diseased that were barred from entering most of Europe. Oh, and hes cruising toward four more years: All of those pollsters who predict otherwise are incompetent fabulists. (Talk about projection.)

Then there are the Trump campaigns ads, which are Veep-grade caricatures of the usual fakery, not to mention paragons of incompetence in their own regard. One that appeared on Facebook in early July said, WE WILL PROTECT THIS just like that, in URGENT CAPITAL LETTERS beneath a picture of a statue of Jesus. But Trump wont be protecting that statue, because, as eagle-eyed observers noticed, it was the Christ the Redeemer monument that looms over Rio de Janeiro.

Another Facebook ad a few weeks later comprised two side-by-side pictures. Under an image of Trump were the words Public Safety. Under a separate image, of a police officer crumpled on the ground amid protesters, were Chaos & Violence.

Scary! But, again, foreign. The scene wasnt Portland or Minneapolis or Washington or Chicago circa 2020, although that was the obvious suggestion. The picture, it turns out, was taken in Ukraine. Six years ago. For a more complete and very funny deconstruction of its infelicity, read Jonathan Lasts riff in The Bulwark.

The Trump campaigns television commercials, meanwhile, have painted a dystopia of rampant criminality in Democratic-controlled metropolises where the police no longer function or exist. One shows an elderly woman being attacked by a burglar as she listens to a 911 recording that tells her to leave a message.

If this is Trumps tenor in July, just imagine October. By the time hes done, Willie Horton will look like Peter Pan.

Its beyond ludicrous. But is it too much? I once would have answered an emphatic yes. Now I just dont know.

Every presidents election illuminates the moment in which it occurs, and Trumps told us something important and terrifying about our relationship with the truth. He relied like no candidate before him on a new infrastructure of misinformation and disinformation, tweeting toward Bethlehem while his allies made Mark Zuckerberg their stooge. If youre peddling fiction, Twitter and Facebook are the right bazaars.

But theyre hardly the only ones. The web (how aptly named) has fostered the proliferation of news sites with partisan and micro-partisan agendas. They amount to flourishing ecosystems for alternate realities. Many Americans believe that Trump is an underappreciated martyr because they marinate in selective, manipulated and outright fraudulent factoids. And Trump and his minions have really figured out how to slather on the marinade.

When Robert Mueller released the conclusions of his investigation into the Trump campaigns ties to Russia, everyone focused on its second section, about Trump, when the first was at least as important. It documented the extent and ingenuity of Russias attempts to pervert the election. But even many of the people who paid it heed missed the point, which wasnt Russias nefariousness. It was the processs corruptibility. It was the power of lies in a world gone digital.

As for the power of a liar, well, thats what Trump is testing. He got away with lies in his business career because he chose professional avenues paved with deception and crowded with con men. Plus he had and still has a special talent for treating drivel as gospel, as long as its tumbling from his lips. Thats the great advantage of the truly amoral: Theyre liberated from any tug of conscience, so theres no suspicious hesitancy in their words, no revelatory panic in their eyes. Damn the verities and full steam ahead.

He got away with lies in 2016 because of social media, because show business and politics had finally fused to the point where one was indistinguishable from the other, and because many Americans had grown so skeptical of traditional candidates that an utterly untraditional one seemed more trustworthy on some level. Trump was the diet that hadnt yet failed them. They were ready to believe.

But to believe now is to ignore the receipts. About 150,000 Americans have died from Covid-19. Tens of millions have tumbled into financial ruin or are on the precipice of it. Racial tensions are at a palpable boil. And Trump keeps having to double back to correct his predictions and retrace his missteps. Charlotte, Jacksonville, Charlotte: Ive lost track of where the Republicans are convening next month and of whos on board, though I remain primed for Trumps remarks. He alone can fictionalize it.

From now until Nov. 3, Trump will take the grand inventions that attend any presidential candidates campaign to a newly grandiose level, signaled by his insistence a few days ago that hed done more for Black Americans than anybody with the possible exception of Abraham Lincoln. I love that possible. Trump, Lincoln: Its a jump ball, really.

So while this election is indeed a contest between two men with two visions, its also something else. Its the tallest tale Trump has ever scaled, the greatest story ever told. Its a referendum on the reaches of his persuasion. Its a judgment of the depths of Americans gullibility.

Have we cut the cord to reality? Then Trump has a chance. And America hasnt a prayer.

I invite you to sign up for my free weekly email newsletter. You can follow me on Twitter (@FrankBruni).

Listen to The Argument podcast every Thursday morning, with Ross Douthat, Michelle Goldberg and me.

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Donald Trump Is the Best Ever President in the History of the Cosmos - The New York Times