SEATTLE--(BUSINESS WIRE)--

DNA Seattle, an independent full-service agency with expertise in brand strategy, advertising, digital strategy and media, announced today the hiring of Kevin Densmore as director of media & analytics.

With a 24-year career in media planning and buying, Densmore brings Effie Award-winning experience for his work on AAA/Washington and DIRECTV to DNA Seattle.

Densmore will oversee media planning and buying for all DNA Seattle clients, with a focus on innovative thinking fueled by great strategy, solid research tools for planning and state-of-the-art platforms for executing. His media expertise ranges from traditional broadcast, print and outdoor media to non-traditional that includes viral, online, mobile, events and trade.

I was attracted to DNA because they have a great track record of producing differentiating creative that is informed by great strategy. My focus is making sure that media first remains a discipline of innovating and not merely optimizing. We can support DNAs great creative work by developing innovative media ideas that on their own can produce big changes for clients, said Densmore.

Kevin is smart, thoughtful and a natural leader who brings a significant strategic strength to DNA. His depth of experience in traditional media planning, along with his thought leadership in new media and analytics will keep our media capability ahead of the curve in the market, said Alan Brown, principal and managing director at DNA Seattle.

Previously, Densmore was VP/director of media and analytics at HL2, where he oversaw media planning/buying and analytics for all accounts, including Microsoft HealthVault, Microsoft Response Point, Bing, Windows Phone, HTC, Overlake Hospital, H&R Block, Pike Place Market, and Vail Resorts. He has also served in various media positions with Draftfcb, Foote Cone & Belding and Campbell-Ewald/Los Angeles.

Densmore has a bachelors degree in journalism from the University of Oregon and a love of golf and basketball, which has led him to attend the March Madness of the NCAA basketball tournament 23 years in a row.

About DNA Seattle

Founded in 1998, DNA is a full-service marketing communications agency based in Seattle, Washington. The agency provides services in brand strategy, advertising, interactive and design. As one of the fastest growing agencies on the West Coast, DNA has a talent and passion for transforming brandsand helping their client partners win unreasoning loyalty from their customers and prospects in the process. Some of DNAs clients include: Group Health Cooperative, PEMCO Insurance, BECU, The Avon Foundation, F5, Executive Travel Magazine, GlobalScholar and University of Washington. Visit DNA on the Web atwww.dnaseattle.com, on Twitter at @dnaseattle and on Facebook.

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Kevin Densmore Enhances DNA Seattle’s Strategic Media Capability as New Director of Media & Analytics