SEATTLE--(BUSINESS WIRE)--

Building upon a track record of breakthrough work that has created distinctive Northwest brands such as PEMCO and BECU, DNA Seattle announced today that it has signed five new clients, including Group Health Cooperative, Benaroya Research Institute, Trupanion, RDM Properties and Futures Without Violence.

An independent full-service agency with expertise in brand strategy, advertising, digital strategy and media, DNA Seattle will work to create transformational campaigns by tapping into the real meaning within these organizations that is not just entertaining, but engaging.

These new wins are really a result of the success and momentum were seeing with many of our existing clients, said Chris Witherspoon, principal and director of client service at DNA Seattle. Each of these new clients have come to us to help them create meaning for their brands. Brands that truly make a difference in peoples lives: healthcare, insurance, and even the not-for-profit segment. Were working with great organizations that match our own DNA and that we think can be pioneers in their respective categories.

Group Health Cooperative: Group Health is recognized nationally for its unique non-profit health plan and health delivery model. As brand advertising agency of record, DNA will focus on helping Group Health communicate its compelling brand story in an effort to grow the membership base in Washington State.

Benaroya Research Institute: Viewed as an international leader in immune system and autoimmune disease research, DNA will work to increase awareness of this groundbreaking organization, as well as increase fundraising efforts and clinical trial patients.

Trupanion: This health insurance provider for pets is looking to grow the number of insured customers globally. DNA will draw upon its experience in creating meaning and differentiation to turn the shared values and love people have for their pets into a deeper connection and loyalty with the Trupanion brand.

RDM Properties: A developer of market rate apartments in Seattle, RDM has secured DNA to attract tenants based on a commitment to the local community in which their developments are located. DNAs exceptional insight into the Northwest will allow the agency to effectively brand each development as an integral part of its neighborhood.

Futures Without Violence: A San Francisco-based recipient of a grant from the Avon Foundation, DNA is working with Futures Without Violence to build a digital, global exchange of ideas, communications materials and best practices for organizations trying to reduce domestic violence against women and children.

About DNA Seattle

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DNA Seattle Secures Five New Accounts