When CompTIA completed its previous research into the cloud market, there was a sense that the initial stage of cloud adoption was complete. The vast majority of businesses claimed to be using cloud computing in one form or another, and discussions around cloud were turning towards architectural transformation rather than initial migrations. CompTIAs study found that both end users and channel firms had moved past uncertainty around cloud offerings and were embracing the concept as a primary model for building infrastructure and executing IT operations.

Analysis of the current market reveals a new aspect of the second stage in cloud adoption. Many of the macro trends seen before are still in place, but the pace of progress appears to have slowed. In some cases, it even appears to have taken a step backwards. What accounts for this phenomenon? Why does it seem like attitudes towards cloud have cooled, even though anecdotal evidence points to the topic being as hot as ever?

In a word: refinement. CompTIAs previous study noted that some degree of confusion was still present in the cloud market. Data around deployment models and vendor awareness suggested that cloud- washing had affected perceptions around true cloud solutions. At the time, this was not a major impediment. The study explained that ultimately, end users will choose the systems that closest meet their needs for function and cost. Overlooking individual characteristics may lead to a competitive disadvantage, but this is a long-term risk as many companies are still gaining familiarity with virtualization or hosted models.

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Trends In Cloud Computing - Business Solutions Magazine