The company is hosting record numbers at this weeks annual VMworld customer and partner fest in Barcelona, and its expanding cloud ecosystem is even sunnier than the weather here, with plenty of new alliances and services springing up.

The numbers registeringfor this years VMworld show are said to be up about 2,000 on lastyears event, taking the total to around 14,000, probably reflectingthe number of acquisitions the vendor has made over the last year andthe number of new products it has launched helped by these captures.

For instance, theCarbon Black acquisition in the security field just completed brought into the fold an extra 6,000 customers and 5,000 partnersalone. And the firm now has the full set of major cloud playersintegrated into its offerings with its recently sealed alliance withOracle, to go with its established relationships with AWS, Google,Microsoft and IBM.

At his keynote thismorning, Pat Gelsinger, VMware CEO, said: Technologists who mastermulti-cloud will own the next decade. And as far as he isconcerned the integration of Kubernetes with the firms own vSphereand NSX cloud control and management systems around containers iskey. But its not simple, he said, its more like jazzimprovisation, rather than simple container orchestration.

On the cloud front,Gelsinger announced that VMwares Cloud Foundation services will nowalso be available in AWS data centre facilities in Sweden for thefirst time. And when it comes to the edge, the company has moved tosupport what it calls the Telco Cloud.

Gelsinger said thetelcos were creating the biggest edge opportunity with their roll-outof 5G, which would create new micro services that had to be supportedacross end user smartphones and the telcos own core infrastructure.Involving NSX, the vendor has launched Project Maestro to helpsupport Telco Cloud orchestration. He said around 100 telcos globallywere already involved in the effort.

On the data securityside, it was also announced that the VMware App Defense andVulnerability Management products were being merged with sevenmodules acquired through the Carbon Black acquisition to offervarious services to customers. In positive news for the securityoffering, Dell has just chosen Carbon Black as a preferred solutionfor all its endpoint products, including its full laptop range.

The highlight of thenew techie offerings promoted at VMworld was a more detailed outlineof the Tanzu set of products to build, run and manage apps in amulti-cloud environment. On the build side, the recently announcedPivotal acquisition is set to be closed by the end of the year, andit will play a central role in Project Galleon to deliver an appcatalogue fast with greater security in enterprises.

For running apps,Project Pacific builds Kubernetes into VMware vSphere to provide aneasier and speedier cloud orchestration solution. And for managingapps and tasks, Tanzu Mission Control delivers greater control in anenterprise and cloud neutral environment. All these solutions are nowin beta.

These announcements andothers generally went down well with delegates, and the other clouddata management players will now be looking to see how they can get alittle more action by strengthening their place in the VMwareecosystem. As usual, all the big players are here with stands,including NetApp, Veritas, Veeam, Rubrik, Cohesity Networks, Druva,Dell, IBM, HPE, Fujitsu and Hitachi, along with others.

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France and Germany outline its plan to boost European cloud computing sector - Data Economy