WATCH LIVE

A Lyft car in San Francisco is seen in this file image.

Lyft apparently doesn't agree with the adage, "Any publicity is good publicity."

In an email, the San Francisco-based ride-sharing giant asked its drivers to pump the brakes before speaking with the press, and instead check in with Lyft officials first, according to the San Francisco Examiner.

The July note states: Email press@lyft.com if youre ever contacted by a reporter. Speaking of Lyft in the news: Were here to help if you get approached for an interview. Shoot a note to our communications team and theyll make sure youre prepared for any questions.

The message has created a stir, raising concerns about censorship.

Some drivers have taken to online message boards, calling it a scare tactic. Others say this is Lyfts way of trying to get in front of bad publicity, which has plagued its biggest competitor, Uber, according to the SF Examiner.

Drivers also wrote that they are independent contractors, not employees, so Lyft cannot restrict their actions.

Scott Coriell, a Lyft spokesperson, provided a comment to the SF Examiner, which read in part that censoring its drivers wasnt the intent, and thats not something we would ever do. Its not a requirement simply a reminder that were here as a resource, Coriell told the publication.

Published 31 minutes ago

See original here:

Lyft Sparks Censorship Fears With Email Asking Drivers to Speak to Company Before Media - NBC Bay Area