The move came at roughly the same time that Apple said it took down a number of apps from its China app store that help users vault the Great Firewall. Those apps helped users connect to the rest of the internet world using technology called virtual private networks, or VPNs.

Taken together, the recent moves by Apple and Amazon show how Beijing is increasingly forcing Americas biggest tech companies to play by Chinese rules if they want to maintain access to the market. The push comes even as the number of foreign American tech companies able to operate and compete in China has dwindled.

Beijing has become increasingly emboldened in pushing Americas internet giants to follow its local internet laws, which forbid unregistered censorship-evasion software. Analysts say the government has been more aggressive in pressuring companies to make concessions following the passage of a new cybersecurity law, which went into effect June 1, and ahead of a sensitive Communist Party conclave set for late autumn.

The government has been intent on tightening controls domestically as well. It recently shut down a number of Chinese-run VPNs. New rules posted to government websites in recent days said Communist Party members can be punished for viewing illegal sites and that they must register all foreign or local social media accounts.

Also in response to the new law, Apple said it planned to open a new data center in China and store user data there.

Ms. Wang, who said that Sinnet handles Amazon Web Services operations across China, said that the company has sent letters warning users about such services in the past but that the government had been more focused on other issues.

Amazon Web Services allows companies small and large to lease computing power instead of running their websites or other online services through their own hardware and software. Because Amazons cloud services allow customers to lease servers in China, it could be used to give Chinese internet users access to various types of software that would help them get around the Great Firewall.

Keeping in line with censorship rules is only a part of it. In cloud computing, China requires foreign companies have a local partner and restricts them from owning a controlling stake in any cloud company. New proposed laws, which have drawn complaints of protectionism from American politicians, further restrict the companies from using their own brand and call for them to terminate and report any behavior that violates Chinas laws.

While Microsoft and Amazon both run cloud services in China, similar ones run by local Chinese internet rivals dwarf them in scale. In particular Chinese e-commerce giant Alibaba runs its own cloud services, which have grown rapidly in China. In order to operate in the country, Chinas biggest internet companies must stay in close contact with the government and carry out Beijings various demands, whether they be a request for user data or to censor various topics.

While China is not a major market for Amazon, the company has been in the country for a long time and has been pushing its cloud computing services there. Also recently the company announced a partnership with the state-run telecom China Mobile to create a Kindle, the companys e-reader device, aimed at the local Chinese market.

Adam Wu in Beijing contributed reporting.

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Joining Apple, Amazon's China Cloud Service Bows to Censors - New York Times