DAC camp ‘Can-Do’ all about learning, growing, exploring – The Exponent Telegram (press release) (registration)

Summer Camp is certainly something most everyone can relate to.

Close your eyes and go back to those days when you learned to make homemade ice cream, tie rope knots, and work together as a team. The Disability Action Centers Summer Camp is not much different from camps that we remember.

We start with those sometimes awkward ice breaker games, make crafts and personal mementos, and partake in lots of eating, lots and lots of eating! DACs Camp CAN-DO, while much like camps we remember and hold dear, is also different in many ways.

The Disability Action Center Camp CAN-DO is about learning, growing, exploring and proving that our campers CAN-DO Anything. We want to challenge campers to do new things, proving both to themselves and others that they are full of way more ability than they are disability. Camp CAN-DO is not only open to individuals with special needs, but also their siblings, family members and non-disabled peers. It is truly an inclusive camp, where everyone, regardless of age or ability level, feels at home, welcomed and valued. Camp CAN-DO strives to provide an atmosphere of inclusion, personal empowerment, mentoring opportunities, creative expression, as well as provide innovative opportunities for campers and their families.

The DACs Camp CAN-DO will be held July 24-28, at the Disability Action Center and include travel to other accessible locations as part of the camp theme The DAC is Going Places. Much emphasis for this years camp will be the use of assistive technology in recreation, outdoor activity and travel. The week-long camp will focus on acclimating campers to new recreational activities and expanding their horizons through unique travel experiences, especially those experiences previously deemed as unattainable. Field trips are planned throughout Marion County to learn about our local history and points of interest, including the Marion County Historical Society, Pufferbellys Ice Cream Station, WV Folklife Center and the Homestead Farm Center. Other travel-related activities include cooking around the world, creating a personal passport, and mapping out future travel goals!

Camp CAN-DO is open to individuals age 8 and up, which is a departure from the primarily adult-driven programs that the DAC offers during the school year. The camp may be a child or familys first experience with the DAC and lays the ground work for their orientation to the DAC and the wide range of programs that are offered and will be much needed once the child is out of school.

Camp CAN-DO is held each week day from 9 a.m. to 3 p.m. and is open to individuals of all ages with physical and intellectual challenges. Siblings, family members and community supporters also play an important role in the success and integration of the camps activities. For more information about Camp CAN-DO and other DAC programs, you can visit http://www.disabilityactioncenter.com or call the center at 304-366-3213.

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DAC camp 'Can-Do' all about learning, growing, exploring - The Exponent Telegram (press release) (registration)

Grant to help support girls in STEM – UPMatters.com

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MICHIGAN -- The Michigan Organization on Adolescent Sexual Health (MOASH) has been awarded a two-year grant from the American Association of University Women (AAUW) for their project Michigan Youth (MY) Girls Say.

This project offers holistic programming to K-12 self-identified girls in science, technology, engineering, and math (STEM) to cultivate personal advocacy and resilience.

Gender based discrimination is pervasive in STEM academia and workforce. Without a foundation of personal empowerment, girls will abandon the STEM field. Taryn Gal, Managing Director at MOASH said STEM programming prepares students for success in many areas, but it does not prepare girls for a future in a field that is predominantly male. Research shows that it is not lack of interest, relevant education, or ability that accounts for a low percentage of women in STEM professions, but an adverse learning and working culture of sexual harassment, assault, and discrimination that girls are not prepared to navigate and challenge.

Participants in MY Girls Say will learn concrete skills, understand their rights, and recognize the strength in their whole selves to demand and achieve equitable treatment in a male-dominated STEM field.

Awarded early last month through the Community Action Grant from AAUW, MOASH has already begun its work connecting with committed project partners including AAUW of Michigan, Females Excelling More in Math Engineering and the Sciences (FEMMES), Phi Sigma Rho, Girl Scouts Heart of Michigan, Stop Sexual Assault in Schools, and a certified mindfulness and yoga instructor.

On July 16, MOASH coordinated its first MY Girls Say workshop about combating gender expectations and understanding TItle IX with an Ann Arbor Daisy Girl Scouts troop of girls 6-9 years old.

Throughout the next two years, MOASH will implement workshops on Title IX, spearhead self-advocacy training, and coordinate gender-embodiment yoga sessions.

Project partners will help ensure the development and widespread dispersal of effective materials to girls across Ann Arbor and other areas in Southeast Michigan. Components of MY Girls Say are youth-informed and/or youth-led.

Prior to MOASHs MY Girls Say program, there was no holistic approach to empowering girls in STEM to challenge future gender discrimination and few opportunities for girls in Michigan to receive Title IX education.

MY Girls Say has the potential to transform the way girls view their potential, their education, as well as their community. Those who wish to follow MOASHs progress on this project are directed to sign up for the MOASH e-newsletter and to like MOASHs Facebook page to stay informed.

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Grant to help support girls in STEM - UPMatters.com

Are campaigns like ‘Real Beauty’ real empowerment? – Campaign US

When it comes to empowerment, everyone jumps straight to Dove. Few brands get remotely close to the impact that Doves "Real Beauty" campaign has had on culture, which fundamentally changed the way we view beauty and liberated women to feel comfortable in their own skin, stretch marks and all. It was such an important shift in our culture, acting as catalyst for a wave of female empowerment campaigns.

As I reflected on the well-deserved praise for the campaign, it got me wondering is liberation the same as empowerment? Is it enough to make someone "feel good" about themself if the goal is to motivate them to do something to improve their life? Or does it just make them settle? And does it make sense for all the other "female empowerment" brands to adopt the same strategy as Dove? Or are they just noise?

People often think of self-esteem and self-efficacy as the same sort of thing, but there is a big difference, particularly in terms of how empowered they leave someone feeling. Self-esteem reflects a persons subjective evaluation of their worth. Self-efficacy refers to the personal belief about ones ability to perform specific tasks or achieve specific outcomes. Put another way, self-esteem is belief about who you are, which can be somewhat fixed, whereas self-efficacy is a belief about what youre capable of.

Dove falls into the self-esteem camp, which was an extremely effective strategy, considering the beauty industrys history of tearing a womans confidence down and fueling the inner critic that lives within us. For decades, women were depicted by unrealistic images, which were devastating to the self-esteem of women everywhere. It was liberating and empowering when Dove turned this on its head and made the beauty industry the enemy. However, self-esteem is not always an effective strategy.

Carol Dweck, the Lewis and Virginia Eaton Professor of Psychology at Stanford University, is famous for her research on mindset. Dweck showed that person-praise, such as "youre so smart, talented, gifted, brilliant, beautiful," etc., while it helps someone feel good about themselves, leads to what she coined a Fixed Mindset. Someone with a Fixed Mindset is likely to avoid challenges, give up easily, see effort as fruitless or, worse, ignore negative feedback, be threatened by the success of others and as a result fail to reach their potential. This is not empowering.

Conversely, process-praise, which emphasizes the process someone went through to achieve an outcome, cultivates a Growth Mindset and builds self-efficacy, as it enables the person to learn and replicate their behavior. Someone with a Growth Mindset embraces challenges, persists in the face of setbacks, sees effort as a path to mastery, learns from criticism, finds lessons and inspiration from the success of others and as a result can reach ever-higher levels of achievement. This is real empowerment.

Michael Jordan is probably one of the best examples of Growth Mindset individuals on earth. He was cut from his high-school basketball team and saw it as a challenge to work harder and give them no choice but to put him on the team. He was known to be the first to arrive at training and the last to leave. Over the years, Nikes Air Jordan brand has more closely reflected the Growth Mindset of its namesake.

Initially, the advertising was like that of any other superstar brand. Its actually quite entertaining to watch the old advertising reel, featuring Jordan achieving the impossible. Flying through the air like some kind of superhuman, dunking on a 20-foot-high ring. He makes it look easy. Its pure, natural talent. The advertising is praising the person, Michael Jordan. Inspiring, but not that empowering for anyone hoping to follow in his footsteps.

Contrast this a recent campaign. The monologue from Jordan sums it up. "Ive missed more than 9,000 shots in my career. Ive lost almost 300 games. 26 times Ive been trusted to take the game-winning shotand missed. Ive failed over and over and over again in my life. And that is why I succeed."

The later campaign praised the journey that led to his success, celebrating his failures as opportunities to learn and grow. It reinforced that anything was possible through hard work, and the importance of perseverance. It left aspiring basketball players feeling ready for the challenge. The brand went from sponsoring sporting legends to creating sporting legends.

Brands have a unique ability to shape the mindsets of the people they are created for. We need to use that power to make sure were doing more than just making people feel good about themselves. Lets help them believe in themselves. This is real empowerment.

Alison Earl is the Director of Strategy for Burns Group.

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Are campaigns like 'Real Beauty' real empowerment? - Campaign US

Dabawenya writes a self-empowerment book | SunStar – Sun.Star

A DABAWENYA authors for the first time a self-empowerment book.

Joan Mae Soco-Bantayan, 33, who is a nurturer at Tuburan Institute and 2003 Mutya ng Dabaw, wrote the book Remember Who You Really Are: 12 questions to help you how. The book launch was held last Friday, July 21, at the Abreeza Mall Activity Center.

I have been longing to write a book that will help empower our fellow men and finally, Ive done it, Soco-Bantayan says that even when she longed to write a book, she did not plan to do it this year.

Interestingly, Lady Bam Petilos, a TV and personality and a friend whom I met in Ike Pono seminar, came up to me last January and told me that its time for me to write a book, she says. Lady Bam also told me that the idea to write a book is divinely guided. Inwardly, I felt that too and I knew I had to honor that.

The book, according to Soco-Bantayan, is a summation of the lessons she learned from seminars like Ike Pono facilitated by Bruce Conching and Mission Courage Workshop facilitated by Alternative Nobel Prize awardee Nicanor Perlas. It also discusses the personal questions that we can use as a compass so that we are able to cope with our lives better, Soco-Bantayan adds. Because of the busy-ness that weighs in our lives, we have forgotten to look deeper into ourselves and find that deep inside lies the fulfillment.

Soco-Bantayan adds that Remember Who You Really Are not only talks about personal desires that one can achieve, I am emphasizing the sense of duty along with gratitude to in the book. This is because we have to change our inner perspective first before we can help in the world.

During the book launch, various guests were treated to angel message oracle card reading and gave angel card readings and guidance to guests for free.

This book would not have been possible without the help of the angels, she shares.

The book comes with an angel message bookmarker created by Angeologist Princess Buendia.

Feel Free to email stephaniesunstar@yahoo.com for comments and suggestions. Add or visit FB CelebdomSunstar for previous Celebdom articles.

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Dabawenya writes a self-empowerment book | SunStar - Sun.Star

Empowerment through visual metaphor – The Jerusalem Post

Lit up faces are sneakily on display. Glowing blue, green, red, yellow, they can be seen peering out from behind gates, walls and doors, or from under roads and metal structures. They are trapped within boxes, with stories to tell passersby.

These faces represent all of us. All around the world, people face the same struggles, shoulder the same baggage and overcome the same problems. These faces are the portraits of real people that Ariela Wertheimer has preserved in her Light Boxes. Her exhibit, The Freedom to Let Go, on display at the 2017 Venice Biennale, encourages us to listen to the stories, but also to let go of the problems, break through the insecurities, and simply connect with other people.

People are people are people all over the world. They have the same problems, the same issues, and you can leave those problems here, Wertheimer said.

Wertheimers kind eyes and open smile radiate in the Alfa Romeo Exhibition Hall in Tel Aviv, where some of her Light Boxes and Rope Series paintings are hanging for the opening of a new Jeep car model. They asked her to show some of her work because its message connected with Jeeps marketing strategy: freedom, activity and letting go.

Life is not still, like we are not, she said. We are always us, but every day we are slightly different. We feel different things, we are a little different.

To show her work at the Jeep opening is a professional leap for Wertheimer, who only began displaying her work three years ago, in the Farkash Gallery in Jaffa.

She and her husband moved to Tel Aviv in 2013 after all of her five children had left home, and this motivated her to start working on her art more seriously.

Moving to Tel Aviv was a big movement in my soul, Wertheimer said, eyes sparkling. I always lived outside of cities in small places and suddenly Im in the big city and Im seeing all this street art. It was very moving. In the beginning I couldnt do anything there were so many good artists everywhere. I was quite paralyzed.

But she soon began photographing, painting and creating again, inspired by the people around her and their stories.

Im inspired from life, she said with a smile. I like to empower people, and help them if I can.

Wertheimer has a wide variety of life experiences to draw from. She is married to Eitan Wertheimer, the son of industrialist Stef Wertheimer and one of the wealthiest men in Israel.

While she always wanted to be an artist, she first studied to be an X-ray technician at Rambam Hospital in Haifa, and served in the IDF for 12 years. After her service, she began to wonder what she wanted to do with the rest of her life and came back to art. She still volunteers at Rambam Hospital in the oncology department and is dedicated to philanthropy movements for health and education. Now, she uses her art to help people.

I dont sell them very expensive, so that young people can buy them and begin collecting, she said. All of the money I receive goes to the Rambam Hospital Cancer Department.

She has a room at the Venice Biennale this year in a palazzo organized by the European Cultural Center, which provides additional exhibition venues so that more than one artist from each country can present their work. Wertheimer is excited to be in the same palazzo as Yoko Ono.

Her Light Boxes are, literally, boxes. Wertheimer prints black and white photographs on transparent plexiglass that become the front image, and paints a colorful acrylic portrait on wood for the back wall. The box is lit up with LED lighting, and with this box she tells a multilayered story of the person in the portrait.

If you come close, you can only see the front picture, she said, pointing at a green portrait of a woman peeking through from behind a photograph of the metal skeleton of a building.

But if you move far away from the picture, she said, walking away to view it from the opposite wall. You get much more depth.

This painting, on display at the Alfa Romeo Exhibition Hall, tells the story of a woman who built a shelter for women escaping domestic abuse. The building in the photograph is only a skeleton of what it will come to mean for the women it protects.

All of the stories she portrays are real; from real people, television shows or newspapers. While the boxes share these stories, they have also trapped the characters inside.

Each person and their own small or large prison, each with their own story from the past of present, Wertheimer wrote in her catalogue. Once we recognize our problem and embrace it, we will embed the railings as a basic element in our personality and come out of the experience reinforced.

There are 14 light boxes from Jaffa and 16 from Venice in her exhibit at the Biennale. The stories are truthful, uplifting, serious and beautiful. Independently, they tell personal stories, struggles and triumphs. Together they say, from Jaffa to Venice, we are the same.

These stories together form a unified world where power is measured in human frailty and strength all at the same time no matter where you are, she wrote.

While the Light Boxes may be Wertheimers main attraction, she has three other projects on display at the Biennale that connect with the theme of the Light Boxes. The Leaders is a series of three portraits painted behind photographs of palm trees. The trees represent the qualities of a leader.

Some people think they are strong. The palm tree grows everywhere; it doesnt need any special climate, and people can use everything in the tree, she said the leaves can be made into ropes, the trunk can be used for building and the fruit can be eaten or made into oil.

You take everything from [the leaders], she said.

But The Leaders also pose the idea that it can be dangerous when people are too dependent on their leaders.

There is a worm that goes into [the palm tree] and cuts the head off so there is only the trunk. Maybe it is an allegory of something that has happened in the world. Maybe some of our leaders dont have a head, she suggested with a laugh.

Wertheimer also has her own rendition of the The Last Supper; a landscape of 12 figures that tells the story of modern-day connection: the era of the cell phone. An era in which we know so much more about each other, but connect in person so little. An innovation meant for progress that has instead boxed us in.

We are trapped, depending on what we do with it, how much we use it and how much we want to be under Big Brothers eyes, she said. With the phone, with Facebook everyone knows everything about you.

The last piece in Wertheimers exhibit at the Biennale is a two-meter by two-meter chandelier, which hangs over the center of the room, titled The Institute of Marriage. It is made up of separate panels that hang from a plexiglass loop. Together the panels display the portrait of a man, but they are separated by several inches from each other.

Even in a relationship you have to give space, she said. As you walk around it you see a different part of the man. As time passes, you see more things. Over time, we discover something new in our partner.

Fragments of glass hang from the center of the chandelier, symbolizing the glass broken under the Jewish wedding canopy. The idea is that relationships are fragile but can be strong.

These four different projects all tell different stories of individuals, but they come together with a shared message: people are people are people.

While her art is making strides around the world, Wertheimer was never looking to be famous. She loves creating art and helping people. These two dreams came together in her art, and have attracted people from all over the world. In telling truthful stories, her Light Boxes, and the rest of her exhibit, do exactly what Wertheimer set out to do: empower people.

The Freedom to Let Go will be on display at the Palazzo Mora in Venice until October 31.

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Empowerment through visual metaphor - The Jerusalem Post

Dial 1 for Empowerment: The Toll-Free Number Giving Nigeria’s Girls Advice – TIME

Lantana was just a child when she was forced to drop out of school and start working so her family could afford her brothers school fees. In the impoverished areas of northern Nigeria where she lives, most bus stops are thronged with young girls hawking peanuts or other snacks from buckets balanced carefully on their heads, and so she joined them. The girls are easy prey for the older men who prowl these chaotic market places. Lantana thought she had found a protector in a bus tout who regularly bought up her daily wares, until the night he lured her into a dark alley.

Many adolescent girls in Nigeria can relate to at least one element of Lantanas story; giving up school to work for their family, abused by a trusted figure, not knowing where to go for safety. Unlike those girls, however, Lantana isnt real. Yet thousands of young women are calling a free number to hear more about her fictional life, and talking to mentors on the other end of the line about what they would do if they were her.

Lantanas story is one of four tales of young heroines being used in a radical new program to help adolescent girls in Nigeria navigate the challenges of growing up in a country where low levels of female empowerment, education and employment have contributed to early marriage, a stagnating economy and, some would argue, a concomitant rise in Islamist insurgent groups like Boko Haram.

The program, called Girls Connect , uses compelling stories like that of Lantana to reach young women from across a broad spectrum of Nigerian society through the kind of interactive voice recognition software that a bank might otherwise use to address consumer queries. But unlike a bank hotline, which is designed to eliminate the need for costly human interaction, the point of Girls Connect is to get the callers to engage with a call center representative who can help them process the information and use it in their daily lives. Its kind of like calling a toll-free bank line to get the latest foreign exchange rates, only to be connected with an agent who gives out personalized advice on balancing the household budget.

When callers dial in, they are offered a menu of four stories, with four chapters each, to choose from. Once they listen to the 2-3 minute dialogueperformed by professional radio actorsthey are connected to specially-trained agents, which the company calls Role Models. The 13 agents all women work off a standardized script that is designed to help callers internalize the lessons that Lantana and her fellow characters learn the hard way.

By asking questions such as Is this something that someone you know has experienced before? or If you thought a girl was put in danger by someone, what advice would you give her?, the Role Models can help girls work through problems they are currently facing, or might face in the future, in subjects ranging from safety to relationships, jobs or social media.

It's really challenging being a girl in Nigeria today, says Iveren Shinshima, who works as a Role Model. We talk about how she can stay safe while making money. How she can budget. How she can avoid cyber bullying. Whether it comes to making money, using social media or your relationship with your environment, the message we are trying to instill is that you are valuable as a girl.

The buzzing call center where these phone calls come in by the hundreds each day is far removed from the bus stops where girls like Lantana are forced to work. A five-story building crammed with uniform gray cubicles and staffed by fashionable Nigerian millennials in identical headsets, the iSON BPO International Call Center of Ibadan, in southeastern Nigeria, is the cornerstone of a booming new business in back-office outsourcing run by Indian entrepreneur Ramesh Awtaney . The center manages customer care lines for several Nigerian banks and telecom companies and now adolescent girls. The idea arose from a chance meeting between Awtaney and Farah Ramzan Golant, the London-based CEO of Girl Effect , an international nonprofit organization dedicated to ending poverty through empowering young women. Nearly half of iSONs 10,000 employees in Africa are women, and Awtaney wondered if there was a way to use his call center services to benefit Africas young women.

In the customer service industry we try and resolve your problem by putting you in touch with an automated machine. If the machine cant help, you are connected to an agent, Awtaney tells TIME. So the thinking was that we could replicate this process for girls in the context of giving them information on relationships, medical problems, education, and social media, etcetera. It was an unlikely marriage between the tech and the non-profit fields, with the tantalizing prospect of wide reachthe holy grail of cost effective girl-empowerment programs. What was interesting about it was how, like an interactive customer service program, Girls Connect can be scaled up very rapidly, Golant says. If you combine this content with toll free numbers, the impact can be huge.

Natalie Au, the global gender director for Girl Effect , says that unlike radio or TV shows designed to empower young women, Girls Connect can replicate the one-on-one experience of working with trained mentors, but on the much more accessible platform of mobile phones. When you have a chance to be asked questions about, well how did that story relate to your own life? theres a chance that before it goes out the other ear, youre going to have to stop and say, actually what would I have done in Lantanas situation? So youre much more likely to retain those key messages or skills rather than them being passively consumed and then forgotten.

To the Role Models, who field on average 230 calls a day, the value is not just in the lessons they impart, but in simply being present for adolescent girls at an all-too-familiar vulnerable point in their lives. Growing up I faced a whole lot of challenges that I know these girls will be facing as well, says Maureen Ijogo Onah, another Role Model. A lot of times teenage girls just want someone to listen to them, to talk to them, just to hear them out in whatever situation they find themselves in. For Hadiza Ibrahim, being a Role Model is a refreshing change from her usual call center work. The conversations are relaxed, quite friendly. Youre talking to a girl who trusts you. Its quite different from listening to an angry customer who probably cant get his Internet on.

Although Girls Connect content is currently only available in Hausa, the language of northern Nigeria, the response has been enormous, with some 42,000 calls over the first, month-long period of testing, despite limited advertising. Girls are calling in multiple time just to listen to the stories, and requesting specific Role Models by name.

Amina, 14, has listened to each story several times, she says, adding that she feels for the first time in her life like someone understands what she is going through. A street hawker herself, Amina says that Lantanas story doesnt go far enough in the program she is only robbed, not sexually assaulted, as is the experience of many of Aminas fellow hawkers. Still, she says, the story and the Role Models have helped. There are many girls that are hawking who have listened to this program, and they come to understand that even if something like this happens to them, they can go and tell their parents, as Lantana did, so that they can take action.

Each time Amina listens to a story, she says, she comes away with a new perspective on how to deal with a problem in her lifelike the time someone started sending her lewd photos via one of Nigerias popular text messaging apps. Even when I told him to stop, it was like I was instigating him to do more. But if I told my parents, they would blame me for being on social media in the first place. And when I told my friends they said it is normal, there is nothing wrong with it. That day she chose to listen to a Girls Connect story about a girl who used social media to start a business. When Amina spoke with the agent afterward, she told her about her issues. The Role Model told Amina how to block the man from her account, and helped her develop a strategy for avoiding cyber stalkers. If a girl in need of specialized help makes contact, for instance depression, suicidal tendencies, pregnancy or abuse, they are typically referred to aid organizations in their areas that can help them directly. The Role Models also encourage the girls to reach out to their parents or to the police when necessary.

Aisha Haliru, who runs a weekly empowerment program for adolescent girls in Kano, says the impact of the telephone mentorships has been transformative. Halirus classes provide the kind of safe spaces for girls that Girls Connect seeks to replicate on the telephone, but she can only reach a few dozen girls at a time. Girls Connect has the potential to reach thousands. And the need is even greater than ever, says Haliru, citing rising incidents of rape in Kano, and even the kidnapping of young women by the Boko Haram terrorist group.

Haliru now lends out mobile phones so her students can call Girls Connect on breaks between vocational training courses and lessons on personal hygiene. These days, a girl cant always confide in her mother, says Haliru, but with the Role Models, she will let it all out. She knows that the Role Model wont know her, or her sister or her mother. So when she has never been able to share with someone something that bothers her, and then suddenly she can speak freely with someone who understands what she is going through, its an amazing thing. I see the girls changing before my eyes.

ISON and Girl Effect plan to expand the Role Model trainings and content so they can launch the project nationwide, and eventually in other countries as well. The Role Models are looking forward to continuing their work mentoring a new generation of Nigerian girls, but for some their joy is tinged with a touch of regret. I truly, truly wish I had something like this while I was growing up, says Role Model Ibrahim. If I had had this kind of an opportunity to connect to a role model, I probably would have called her every day. And I probably would have made a lot less mistakes.

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Dial 1 for Empowerment: The Toll-Free Number Giving Nigeria's Girls Advice - TIME

I took an empowering women’s self-defense workshop at a boxing gym, and here’s why everyone should try it – HelloGiggles

Females Are Strong As Hell

Weve all been there. Its after dark and youre walking alone to your car parked in an empty lot. You hear footsteps behind you. Or maybe you see your attacker standing in front of you, watching you and waiting. You may not know who they are, but most likely, you do. You feel that horrible drop in your stomach, that itchy, sweatiness in your arm pits, the hair on your arms standing on end. You sense youre in danger, but what do you do?

According to Jarrett Arthur, one of the worlds leading experts in womens self-defense, listening to your gut instinct is critical.

Ive worked with survivors for over 14 years, said Arthur during an instructional workshop at Los Angeles BoxUnion boxing studio this month.And the thing I hear [from them] over and over and over again is, Something didnt feel right, and I did it anyway.'

Recently, Arthur and Lynn Le, the founder of womens boxing glove companySociety Nine, led the empowering two-hour self-defense intensive for women in L.A., breaking down the basics of understanding verbals, body language, and commanding space, and coaching the 30-plus women in attendance in physical engagement, reviewing fighting stance, striking, and ground situations.

The inspiring event was a first for BoxUnion, a brand new boxing studio in Los Angeles that boasts state-of-the-art facilities and a community-building approach to boxing for fitness. The studio invited Jarrett to not only offer hands-on physical instruction, but also to engage participants in necessary conversations about the importance of establishing boundaries and self-advocating, imparting techniques that are particularly useful in situations where you know your perpetrator (which, Arthur pointed out, are the most common).

During the workshop,Arthur laid out the three stages of self-defense: the Pre-Fight (the moment when you believe a physical altercation is about to take place and the moments preceding the encounter), the Fight (a person has already engaged you physically), and the Post-Fight (the physical, psychological, emotional, etc. aftermath of a physical confrontation). Arthur said she does not provide Post-Fight instruction, but strongly suggested seeking help following a violent encounter and offered to connect participants with references and resources.

And according to Arthur, it is because of that Post-Fight piece of the experience that she stresses the importance of Pre-Fight boundary-setting using vocal tone and forcefulness, body language, and verbal commands.

I will literally go to all the ends of the Earth to avoid having to actually test my physical skills, said Arthur. I do not want that for me, and I really dont want that for you, so any way you can avoid being in a confrontation, shut it down and set boundaries, that is definitely what you want to do.

Should women find themselves in situations where fighting is necessary, however, Arthur offered a handful of simple strikes to cripple an attacker and create time and space for women to get away and find help:kicks and elbow throws to the eyes, nose, throat, and groin.

Though Arthur has found personal and professional empowerment in training and teaching self-defense, she admitted the everyday grapplings with self-doubt persist. I [still] deal with situations that are universal for women, in which someone makes you feel a little bit smaller, a little bit quieter, and takes away your power. Im not, like, this hulking she-wolf walking around with it all figured out, said Arthur.

No matter what your course of action when confronted with assault, though, theres no victim-blaming here. Arthur insisted whatever choice you make is the right one.

Nothing that you can do or cannot do can warrant being targeted for violence. Nothing. Not what you wear, not where you go, not how much you drink, not who youre with. Nothing.

So get yourself to a self-defense workshop, stat!

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I took an empowering women's self-defense workshop at a boxing gym, and here's why everyone should try it - HelloGiggles

On assignment: 10 takeaways from attending Wanderlust yoga retreat – The Union of Grass Valley

I spent four days at Squaw Valley Ski Resort on assignment at the Wanderlust Festival, flittering between down dogs, cross-legged meditations, aimless booth wanderings, challenging waterfall hikes and speaking sessions. I took 32 classes that focused on eating better, yoga postures, meditation, making crafts, healing the body and braided hairstyles.

Here are my top takeaways:

Eat clean. Jodi Bullock, a registered dietitian and holistic health coach, gave a talk on healing the gut. Her approach was simple: "Eat real foods," she said. In short, she recommends eating a diet that is full of things that are grown, not pre-made or processed. Eat on purpose, with lots of chewing, and make it a habit to eat less. Foods that heal the gut, she said, are radishes, cilantro and wild blueberries.

Take 16-breaths to less stress. Davidji (who goes by a single name) is a meditation teacher and author of "Destressifiying: The Real-World Guide to Personal Empowerment, Lasting Fulfillment." One useful "life hack" he taught: When stressed, you can turn that stress around in 16 seconds. Breath in your nose for four seconds, hold that for four seconds, breath out your nose for four seconds, and then hold that for four.

Be creative. Making things from scratch has a therapeutic and meditative quality to it. I made a totem which was done by tying cotton cords to tree branches then adding feathers, stones and other objects. Tying little knots and wrestling feathers with focus can give the brain a break from larger, more complicated problems that might seem pressing.

Follow your calling. Day Schildkret, whose talk was titled "A Mandala a Day Keeps the Doctor Away," travels the world making a living by crafting symmetrical designs on the ground from things he finds in nature on walks. After he makes them, they get destroyed to practice non-attachment to things. He talked about working his way out of a deep depression by committing to making these mandalas each day in a local park again, using things he found on his way to the park. He was healed and inspired to quit his job in the movie business to forage, wander and create.

Practice caring for yourself. Kelly Knoche, with The Teaching Well, gave a highly research-based talk on how to sustain oneself in work that involves serving others. She was a teacher "in service" to her middle-school Oakland students and giving it her all. Her students were succeeding and thriving, but she was gaining weight, losing sleep and drinking too much with friends in her off time. She was a success and she was unsatisfied. The approach she developed and shares mostly with schools and administrators through her company workshops involves self-care. She gave evidence that supported better success from teachers, nurses and other service-based people who are engaging in a routine that prioritizes taking care of themselves first.

Be alone. Life has a performance quality to it. The concept is that we are all wanting to perform well at work, for our kids and for our partners. Having time alone with little distractions offers opportunity to get in touch with the non-performance part of us. Who are we when we are were not trying to be anything to anyone else? Solo trips allow time for this part of our lives to grow.

Talk to your partner about sex more. Dr. Emily Morse, a nationally-known sex expert with a twice-weekly podcast, said communication about sex keeps sex a priority. Talking about sex out of the bedroom will enhance the experience in the bedroom.

Meditate more; it gets easier with practice. Known around the world, Rod Striker is a yoga, tantra and meditation teacher. He offered a class on meditation and said, "the last thing your mind wants to do is get still." Failed attempts are all right. I did three 20-minute meditations. With practice, meditation gets easier. We worked on getting the exhalation to grow longer than our inhalation to deepen the calm.

Look people in the eyes. Eye gazing is a real thing. The idea is that you take two minutes to look at someone. Look at one eye or look at the center of the eyes. The point is to connect to them and see yourself in their eyes. I did this with 20 people and was guided to look for compassion, anger, joy and fear in others. People host parties dedicated to this and it is considered a meditation practice.

Slow is the new cool. Technology lets us save time, and yet most people use that time to do more. Lives are more fast-paced and hectic than ever. In three of the physical yoga classes, the theme was similar: slow is what trendsetters are doing. Slow down and enjoy life.

Wanderlust Squaw Valley happens annually and they create the vessel for people to gather and exchange ideas and experiences. My goal was to say "yes" over the four days to experience new things and keep an open mind, hoping to find kernels to share with you.

Natalie Otis writes on assignment for The Union. You can contact her at news@theunion.com.

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On assignment: 10 takeaways from attending Wanderlust yoga retreat - The Union of Grass Valley

RadKIDS combines safety and fun | K-12 Education … – Columbia Missourian

COLUMBIA One by one,kids sat in the middle of an open room with helmets strapped under their chins and decked out in training pads.

Either Deputy Eli Burkholder or Detective Cody Bounds, wearing full RedMan training suits, would approach them and feign abduction. Each kid would punch and kick their way free from the officer and run to safety on the other side of the room.

The scene sounds bizarre, but its part of routine training for the Boone County Sheriff's Departments radKIDS program. The program, which stands for resisting aggression defensively, took place Saturday at the department building.The program is a personal empowerment and safety education program for children ages 5-12, according to the department website. The Saturday session was for kids ages 9 to 12.

RadKIDS is a national program that was started in 2000. The program that the Sheriffs Department currently uses, which includes more about internet safety for the modern generation, began in the spring of 2015 when Captain Martina Pounds from the Boone County Fire Departmentgot involved.

The program starts with what Pounds described as classroom time, where she and other instructors talk to the kids about general safety and the difference between good and bad people. Pounds said the class doesnt like to use the word stranger.

Just because theyre a stranger doesnt mean theyre bad, but just because you know them doesnt mean theyre good," she said.

Pounds said they stress that potential predators can be people the kids are already familiar with even family.

Unfortunately, most crimes against children are from people they know, she said.

After classroom time, the kids get a hands-on experience to practice the defensive techniques they learned against Burkholder and Bounds, volunteers to be punched, kicked and yelled at.

In the practice situation, Detective Andy Evans, another instructor, gave each kid an everyday scenario they may be in when an adult shows aggression towards them. When either Burkholder or Bounds approached them or grabbed them, the kids demonstrated techniques like a hammer fist or a heel kick to fight back against their fake attacker.

A tactile experience with that kind of a situation is something that Kirk Wing of Columbia wanted his sons, Bruce, 9, and Henry, 7, to have. That desire came from his own experience learning self-defense.

Me and their mother both took the self-defense course offered by (MU) and we found great value in the techniques we learned to deal with attackers and such, Wing said. I wanted them to get the same type of experience, including the simulation, that I did so theyll be better prepared for whatever they come across.

Despite the real problems theyre learning to defend themselves against, the kids have fun with the demonstration part of the class. Pounds said their enjoyment helps then learn.

Kids tend to remember better when its fun, she said. We try to make it fun for them, but on the other hand we try to make them understand, hey, if youre ever in this situation, you need to know how to defend yourself.

Wings sons now have a foundation of knowledge they can rely on if something were ever to happen.

Weve talked to them about these kinds of situations before, but it never went beyond telling them to avoid situations. This (training session) was unique because this taught them that in a time where they wouldnt be able to avoid it, how do you deal with it? he said. Nine out of 10 times theyre not even going to get in this type of situation because theyll know how to avoid it, but this covers the other 10 percent, so I really feel like theyre well-suited to deal with the situation.

Pounds has found that repetition helps to reinforce the ideas and the simple techniques in kids minds. RadKIDS is also a program implemented in elementary schools, usually in third or fourth grade.

We like doing it in the schools because we have the kids over eight weeks, she said. When you have the kids once a week over eight weeks, you really see them developing a confidence and seeing, oh yeah, I can do this.

They can also repeat the weekend class if they want to, as both the classroom time and the demonstration help to reinforce the ideas. Pounds said the kids are receptive to how important the material theyre learning is.

These guys understand that it could save their life, she said.

Supervising editor is Hannah Black.

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RadKIDS combines safety and fun | K-12 Education ... - Columbia Missourian

JLFW to host first Education Empowerment Series – WANE

FORT WAYNE, Ind. (WANE) For over 75 years, the Junior League of Fort Wayne has been committed to improving the lives of women and children through volunteer leadership in the community. And they have a new series coming up focused on issues, activates and education to help kids get ready for school.

Kelli Packnett, Community Vice President for Junior League of Fort Wayne, shared all about it on First News Sunday.

On Saturday, August 5, the Junior League of Fort Wayne (JLFW) will host their first Education Empowerment Series event, a new fundraising model for the League.

It will feature speaker Amy Speidel. She is a national presenter and a certified Parent Coach. She is a birth parent, an adoptive parent, and has been a foster parent. Speidel brings a humorous and insightful perspective to her presentations by sharing many personal insights about the challenges and the delights of children. Her message is one of hope that transforms educators and parents who yearn for a better way, a more conscious way. to discipline their children and themselves.

High-caliber speakers from highly regarded educational and leadership organizations work with the Education Empowerment Series to teachers, parents, daycare owners/employees, and leaders in Northeast Indiana.

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JLFW to host first Education Empowerment Series - WANE

Q&A: New YWCA CEO Vanessa McDowell emphasizes empowerment – Madison.com

A few weeks ago, Vanessa McDowell made the news when she was named the first African-American CEO of the YWCA Madison, which has been around since 1908.

But as the former interim CEO at the Y, McDowells not new to the job, and shes not new to the city, either. She grew up in Madison and is a longtime member, volunteer and former employee of Mount Zion Baptist Church and an active member of the Madison Alumnae Chapter of the Delta Sigma Theta Sorority, where she currently serves as the chaplain. Plus, shes a DJ on the side, and mixes music around town at parties and events like Dane Dances.

Now, as CEO, shes on a mission to make sure that the community understands the YWCAs mission (like that it has nothing to do with the YMCA) and to empower the populations the Y serves.

As the first African-American CEO of the YWCA in Madison, youve said theres a banner that I carry with it, but also a weight that I carry with it. Can you explain that?

One of the great things about right now is I have a lot of support from the African-American community. Its like carrying this banner of victory, like Yes, were here, were doing it together! But with our mission to eliminate racism and empower women, to be in 2017 and this is just happening is kind of a weight, too. So weve come a way, but we still have a long way still to go.

With the emphasis on being the first African-American CEO, do you think that at all takes away from your personal accomplishments?

Not at all. I mean, for me, this is really not about me, per se. I just happen to be the vessel being used at this time. So I dont really take into account me personally, my accomplishments or things like that. To me, Im a believer in God, and I just believe that God positioned me at this time to carry this banner and take the baton during this part of the race.

What does it mean for African-Americans to look at a CEO and see someone who looks like them?

I think that makes a world of difference. Just like anything, if you dont see yourself represented somewhere, it makes you feel like you dont belong there. For me, its an opportunity that the door has been opened to say, "you belong here." Were able to get into different communities of color in a different way than we have in the past.

One of your focuses is moving from a charity model to an empowerment model. Some people might think, whats wrong with charity?

I think that model is problematic because it comes from a lens that I know better than you what you need. There is no real engagement with the person, its just kind of throwing this program at you and throwing this money at you, take it. Instead of, Let me walk alongside of you and see what it is that you need from me.

Can you give me an example of empowerment on an average day at the Y?

I think specifically about our YWeb Career Academy. The goal is to get women and people of color into the IT field that is currently predominantly white and male. I get to meet them at the beginning, and theyre all nervous and not sure about this. Like, Okay, Im committing 15 weeks of my life here to very intense training and hoping to come out on the other side. But by the end when they get to graduation, they have the ability to really change their lives forever, because the IT field is pretty lucrative. If you go from not really having much, to now youre able to make a family-sustaining wage, thats a major accomplishment. Thats empowerment.

It started in the home. I have phenomenal parents who have been advocates and community leaders here in Madison and have really done some trailblazing work. My mom was the first director of the Multicultural Student Center on campus.

It was huge, because they didnt really have anywhere for students of color to have a place on campus. She provided a lot of support to students of color who still call her mom. One of the inspiring things for me is that she was 36 (when she became director), and Im 36, so its like this whole legacy feeling.

What are your priorities as CEO, and have they changed at all from your time as interim CEO?

Were still working on those three areas I had in my interim: staff development and morale, building nontraditional partnerships and building an empowerment model, and theyre longstanding goals. It's not like magic happens and you're done with them. But my overall vision for YWCA Madison is that whatever touch you have with us, is an empowering touch that inspires you and uplifts you in some type of way. Whether if thats just you surfing our website, you should be empowered by that website. Things that seem small, they still have a way to touch you.

Is there something that you want the Madison community to better understood about your work at the Y?

One of the things that were working on particularly is making sure that we do tell our story better in the community, just by our social media and things of that nature. And then were also trying to make sure we dont get confused with YMCA, which happens a lot. We have two very different missions; we have no affiliation, even though theyre great. Our focus is really on eliminating racism and empowering women. We dont have a gym.

How did you get into DJing?

I grew up in a musical family. The story of my house is kind of that on Saturday mornings, youre doing cleanup and the musics going, you listen to '70s music, '80s music. Probably about seven years ago now, I was always bringing a little iPod to parties. Everybody was like, Vanessa, bring the music! The a light bulb went off, and I was like, I could probably be making a little money, because I just have this belief that everyone needs a side hustle. (Laughs.) So I invested in some equipment, taught myself the software and the rest is history.

I feel like when you picture the CEO of a major nonprofit, and then a DJ, youd think, oh, that couldnt be the same person.

Ive had people run into me, and its almost like theyre scared to ask me, Are you DJ Ace?

Is there anything else you want to add?

I think we are in a pivotal time right now, not only as far as our country but our city. Theres this kind of glossing over sometimes of the tale of two cities here. Race to Equity really brought up a lot of conversation, a lot of discussions, which was good. But now I feel like were at a pivotal place where we can actually figure out a plan to get rid of these disparities. The question is, are we going to rise to the occasion?

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Q&A: New YWCA CEO Vanessa McDowell emphasizes empowerment - Madison.com

Sowing education and empowerment with needle and thread – The San Diego Union-Tribune

As a girl growing up in a city in northern Togo near the Burkina Faso border in West Africa, Lili Klu figured out that a conventional education really wasnt for her. At 15, she decided to learn a trade: sewing. She turned out to be such a natural that she was able to complete the three-year program in one year. When she moved to San Diego with her husband in 2000, she opened L.K. Fashion Boutique on El Cajon Boulevard and has recently started a non-profit program, Lilis Fashion Academy, to teach sewing and the business of fashion design to women.

I love the creativity (of sewing and fashion), the appreciation on a clients face and that I could educate and empower women, she says. Fashion is always about risk, and one of the biggest aspects of creativity is risk. You need it if you want to be successful in the fashion industry. Risk will set you apart from all the designers, and for me to become a designer speaks to my love for fashion and sewing.

Klu, 41, lives in the Grantville neighborhood with her husband and two sons. She took some time to talk about her new non-profit program, her favorite African fashion designers and her inspiration when creating clothes.

Q: Tell us about Lilis Fashion Academy.

A: Its an educational sewing institute that focuses on teaching the skills needed to master sewing with a variety of techniques needed for a successful career in sewing. Sewing machines helped to emancipate women as it gave them a commercially marketable skill. We believe that as our students learn how to sew for themselves and others, they will obtain these marketable skills that will encourage them to become entrepreneurs and financially support themselves, their families, and supply jobs for people in their community.

The program will develop each participants employment readiness because sewing is a window into history, sociology and economics. This class is designed to get students to complete the program knowing the basics of threading the machine, working the controls, selecting stitches, sewing straight lines and curves, and sewing basic seams while pushing them to specific sewing techniques.

Q: How does the academy work?

A: New students will register and pay a $100 registration fee and get an introduction to the program. Then, theyll start lessons that I teach. To successfully complete the year-long program (which requires no other payments beyond the registration fee), students are required to complete an eight-week capstone project. The project consists of students designing their own fashion concept to fit a specific model. This will be a platform where students take what they learned throughout the course of the program and apply it to examine a specific idea around a model. Each student must make five outfits for five models for their graduation fashion show. On graduation day, the students receive a certificate of completion, and owners of fashion businesses in San Diego will be invited to attend the fashion show to see the skills of our students and to offer them future employment.

This is the first year of the program and we currently have eight students who will graduate next March.

Q: How would you describe LK Fashion Boutique?

A: Our mission is to provide men and women with an upscale selection of African clothes and exists to not only attract and maintain customers, but to spread sophisticated fashion and instill confidence with folks in the West. I moved to San Diego in 2000 and started working as an independent designer for the African community in San Diego.

Its a good place to live and raise a family.

Q: Are there meanings or traditions behind different prints?

A: Yes, theres a lot of meaning and tradition behind African prints, lots of hidden meanings. For example, the kente come from west Africa, specifically Ghana. The kente is a vibrant fabric and the pattern and design represent common African motifs, like religious beliefs. The colors on all African prints have a meaning. For example, red symbolizes death, green means fertility, white expresses purity, and blue signifies love.

Q: Whats your opinion of the fashion scene here in San Diego? How would you describe it?

A: San Diego fashion is very laid back, but the casual sweatpants and sandals every day and for every occasion is not cutting it. We need to spice it up little bit.

Q: What do you get the most requests for?

A: Dashiki prints and actual dashikis are the most popular.

Q: How would you describe your personal style?

A: Simple but still elegant.

Q: Who are some African fashion designers youre a fan of?

A: Kofi Ansah, whos from Ghana but based in London. I think Kofi is really one of the first African designers who brought modern African style and design to another level. He gave the fashion industry a new type of style with graphics and new shapes. Theyre not just clothes that you wear; theyre more than that. Theyre visual, theyre art and each pattern has a story. When you think about modern African style, you think about Kofi first. Hes a pioneer.

Deola Sagoe is an African designer whose work I find to be so creative, and who put Africa before fashion success. I admire Deola because shes an African woman who made it in an industry first ruled by men, and because shes African. Lets be real, female fashion designers are still in the minority. Can you believe that out of the 50 major fashion brands only 14 percent are run by women? Daola is an entrepreneur. When it comes to her work, I respect the fact that she could transform traditional Nigerian designs into contemporary designs. Today, shes well-known for her unique style and most of her creations are made with Komole Kandids motifs. Theyre gorgeous and elegant. I want to have my own signature and be well-known in the industry just like her.

Q: What inspires you when youre creating your clothes?

A: African culture. African wax is a unique textile. The simplest dress can be made with African wax and it will look 100 times better than a regular, plain dress. The pattern is what makes the difference. To create an outfit with this type of fabric is an art because of the bright colors and patterns. You need to find the right balance. Its always difficult for me to work with other types of fabric. I love using African wax because it shows who I am, its my identity. Each pattern has a story and each represents a part of Africa.

Q: Whats been challenging about your work with your fashion business and with your new non-profit academy?

A: It hasnt really been challenging at this point. I love what I do and I love empowering women to become fashion designers.

Q: Whats been rewarding about it?

A: Helping and empowering women.

Q: What has it taught you about yourself?

A: Leadership, teamwork and humility.

Q: What is the best advice youve ever received?

A: Love yourself first and make sure you learn something that you really love.

Q: What is one thing people would be surprised to find out about you?

A: I would love to work with Versace or Calvin Klein one day.

Q: Please describe your ideal San Diego weekend.

A: Opening the boutique on Saturday and then spending Sunday at church and then at home with my family.

Email: lisa.deaderick@sduniontribune.com

Twitter: @lisadeaderick

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Sowing education and empowerment with needle and thread - The San Diego Union-Tribune

Art auction to support local charities – La Crosse Tribune

Paula Caucutt opened Natural Connection at 1012 Superior Ave., Tomah, 12 years ago. She describes the store as an alternative health emporium that sells vitamins, supplements and essential oils. She also carries beauty aids and organic foodstuffs. A very popular feature of the store is the old-fashioned soda fountain, where customers can get a good cup of coffee, mango smoothie or glass of Wisconsin wine.

Sandy LeCoursiere is a familiar local artist who has been on the Tomah art scene since 2002. While her art work is for sale, she is probably more well-recognized for the charities and organizations to which she contributes her creations. To name a few?

I donate a painting to the Hospital Foundation Golf Outings silent auction each year, she said. She is also a major supporter of the annual Wine into Water event, part of the Jesse Parker Foundation program, and she does the artwork for the Jesse Run theme each year.

For the last few Aprils, Paula has held an art show and sale as a fund raiser to support her daughters Chileda school in La Crosse. (The Chileda Institute provides progressive education and personal empowerment to children with developmental challenges.)

Sandy has been a major contributor to Paulas spring art shows. This year, however, she was unable to exhibit.

I felt bad that I couldnt participate, Sandy recalled.

So, over smoothies a few weeks ago, the long-time friends discussed ideas for selling Sandys art, while supporting local, area and national charities and bringing business into Natural Connection.

Im excited that Sandy came up with a unique idea, Paula said.

Beginning in August and continuing throughout the year, a piece of Sandys art will be on display each month at Natural Connection, with a chance to bid on it by patrons and visitors to the store. Fifty per cent of the final bid will be donated to a different charity each month.

The charities earmarked for the year are: Chileda School; Chasing Daylight; Family Promise; Families First; St. Clares Mission in Sparta; the Jesse Parker Foundation; Boys & Girls Club; Remedy Event, a La Crosse HIV/Aids Awareness group; Americana Music in the Park in Tomah; Feed My Starving Children; Last Paw Rescue, a national organization to save pets; and ACT, Tomahs theater group.

The first painting is on display now, and Paula said someone has already put a bid on it.

Asked whether the paintings will have seasonal themes, Sandy laughed.

I wont be painting a picture of Santa Claus for the December sale, she said.

How do the women see this project play out? Paula thinks bidding will be done by people enamored of Sandys artistry. Sandy, more modestly, believes that people who might have a special place in their hearts for the mission of Chasing Daylight, for instance, will bid on the picture highlighted the month that charity is featured. Either way, the program hopefully will bring people into the store to enjoy its friendly atmosphere over a morning Joe, indulge their interest in original artwork and contribute to worthy charities.

For more information, go to the Natural Connection Facebook page.

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Art auction to support local charities - La Crosse Tribune

Susan Lake and Laura Meeks, life coaches, to speak – Idyllwild Town Cier

Susan Lake (left) and Laura Meeks, life coaches, each with distinctive and compelling personal stories, speak at the Idyllwild Library on Saturday, Aug. 5. Photo by Marshall Smith

Susan Lake and Laura Meeks, both life coaches who focus on living ones dream and personal empowerment, tell their stories at the Idyllwild Library.

Lake is small and energetic, using her career as a writer/designer artist as a platform to coach her audiences about how to use their creative energies to find personal fulfillment.

Meeks, a Minnesota native, is tall, laid back and folksy, telling her story of change with gentle humor, humility and total absence of ego.

Lake began her career as a music educator, with a degree in Music Education from the University of Bridgeport. She fashioned a successful career as a performer, teacher, educator, director, producer and designer.

Meeks dreamed as a kid in rural Minnesota of flying planes, because, as she remembered, If you can fly planes, you can get out of Minnesota. That dream would lead Meeks to becoming one of only 25 people in the U.S. certified to occupy all four seats on a B-52 bomber pilot, copilot, navigator and bombardier.

But that was when Laura was Laurence and that is the story shell be telling of how she realized a truth about herself, and, with the help of her wife Annie, was able to authentically embrace that truth.

When I met Annie, we were both in the Air Force, said Meeks. But early on in our marriage, I started to recognize this fantasy of being a woman. Annie and I talked. I remember this specific discussion. Annie asked, Do you want to live as a woman? I answered I didnt know. Then, Annie said, Heres the deal. I will continue step by step forward and giving it my best. Then I said, Ill slow this down so that we have time to adjust. Weve been married for 31 years.

Both Lake and Meeks counsel on finding the courage and support structures to dream and become ones most creative and authentic self. Lake and Meeks have their own takes on how to do that. Both are published authors and have built successful careers as life coaches.

Meeks, after retiring as a major in the Air Force, formed a multi-million-dollar consulting firm ThinkQ Inc. with wife Annie. Meeks now uses that corporate expertise and management experience as part of her life-coaching presentations.

Lakes transformational and self-empowerment discussions are driven by her artists point of view. She teaches creativity as a keystone to living a life that matters to the individual, and contributes to the wider community and the world. We are all artists and its accessing our creativity that helps us manifest who we are from the inside out, said Lake.

Meeks talks of how freeing it was to have the support of Annie as she made her transition from Laurence to Laura. Do you know how hard it is for most men to keep a secret like that? she asked. Its like holding a brick at arms length for 24 hours a day. Annies an incredibly powerful woman and together we were able to choose a path that was worth living. We grew up together in our marriage.

Two women talk empowerment techniques and tell their life stories Living Bold and Laurence to Laura at the library from 10 a.m. to noon Saturday, Aug. 5. There is no charge to attend these talks and all are invited.

Marshall Smith has been writing for the Town Crier since 2005. His favorite quote is: '"Some men see things as they are, and ask why. I dream of things that never were, and ask why not." Robert Kennedy quoting George Bernard Shaw

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Susan Lake and Laura Meeks, life coaches, to speak - Idyllwild Town Cier

Leadership coach Dr Karren Dunkley for A New You Empowerment … – Jamaica Observer

Jamaican-born educator and leadership coach Dr Karren Dunkley, who was in 2016 named among the seven best principals in Philadelphia, Pennsylvania, USA, will share her strategic life plan when she addresses women at A New You Empowerment Boot Camp in Mandeville, Manchester, on Saturday.

Known for her leadership skills, which have led to places being oversubscribed at Parkway Centre High School in Philadelphia, for which she is principal, Dr Dunkley was the only Jamaican among the seven principals who were named for the principal's award from the Christian R and Mary F Lindback Foundation in the United States last year.

A release from the organisers of the seminar said the award is given in recognition of principals in the district who have made significant leadership and humanitarian contributions to his/her students, staff and community.

An international speaker, Dr Dunkley is expected to address women at the Empowerment Boot Camp/Seminar, on 'How to Develop a Life Plan How to Get What You Want in Life.

The event, which is being staged by SUPHER (Sisters United for Prayer, Healing, Empowerment & Restoration) at the Lester & Mavis Reid Hall at Mandeville New Testament Church, is sponsored by the Jamaica Observer and aims to transform the inner and outer woman.

Founder of SUPHER Marie Berbick and Image Consultant/Essence Cover Girl Althea Laing will facilitate the event, with presentations from Dr Dunkley, anti-ageing physician Dr Sandra Knight, former CEO of the Child Development Agency Carla Francis Edie, and Bishop Romeon Facey.

We are aiming to achieve complete renewal for women who want to achieve their goals but are being hampered by personal or professional setback. The event will encompass presentations and exercises aimed at dealing with the inner and outer woman, getting women to discover their gifts, refocus, build confidence, re-energise, and bounce back from setback, Berbick explained.

While Dr Dunkley will focus on developing a life plan, the release said Berbick's presentation will focus on helping women to identify their gifts, and rebranding themselves. Dr Knight will look at health and wellness, skincare and body aesthetics while Francis Edie is expected to present on building self-esteem and belief in self, and Bishop Facey will teach women how to 'Bounce back from Setback Breaking Spiritual Barriers'.

There are many hurting women who need more than regular counselling and physical help to get back on their feet. Bishop Facey has an anointing for working with hurting women.

We have brought Bishop Facey on-board to provide guidance to participants who may be struggling to bounce back from any kind of setback. He will bring a different, but very important, perspective that is often ignored in the rebuilding process. Sometimes the struggles we face have spiritual aspects that are often ignored and thus the cycle keeps being repeated in our lives. Many people are not aware of this, so bishop will open the eyes of the participants to that reality and prophesy to them as the Lord leads, Berbick said.

Co-facilitator Laing said the day's activities will be geared towards helping women to take charge of their lives and get past issues that have damaged their confidence, and distracted and weighed them down, including unhealthy relationships.

In addition, we will focus on the importance of image and its role in building confidence, she said. Many women are able to feel empowered when they choose an assortment of colours or outfits which enhance their God-given beauty, allowing them to glow and accept who they are amidst the negative situations of life. We will focus on building a wardrobe on a small budget by identifying wardrobe essentials and accessories.

According to the release, participants will be treated to makeovers and a fashion show.

This event will be an eye-opener to many who participate, Berbick said.

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Leadership coach Dr Karren Dunkley for A New You Empowerment ... - Jamaica Observer

A NIGHT OF EXPLORATION AND EMPOWERMENT: Green Lodge Goddess Gathering Debuts in LA – Dope Magazine

From the website, we aim to unify our strengths by honoring ancestral traditions while creating new ones. Each month we will gather with an array of Goddess Healers who will offer their sacred unique gifts and lead in varieties of Yoga, Meditation, Shamanic Drumming, Reiki, Aromatherapy, Massage, Dream Journeying, Healing Dance, and more. We gather to release, to celebrate, and to truly connect.

This particular Green Lodge included womb meditation and movement for sexual empowerment facilitated by Ashley Asatu, Reiki healing and Light Work Healing from Reiki Master Lauren Unger, a vulva confidence workshop and vulva gazing experience led by me, and finally a create your own ritual experience with Shannon from Jambo Superfoods. Mama Sailene hosted the dab bar with delicious flower rosin and the ladies from Quim Rock had a table showcasing their cannabis-infused pleasure topical. Each lodge has its own specific metaphysical medicine for the evening with a specific animal, crystal, goddess, and plant. For the LA lodge, the plant was Red Raspberry, the animal energy was Dolphin, the crystal was Garnet, and the goddess was Hathor. These were chosen to reflect the theme of love and sexual confidence.

Each activity was carefully curated and intentionally crafted to deepen connection both between the attendees and healers and within each woman in the circle. We were called to tune into our knowing and personal wisdom and to reflect that light back around the circle. It was powerful. I loved watching Ashley Asatu lead the movement exercises while sharing her experiences growing up in a sex-shaming family and the power she has found as she has reclaimed her body and voice. At one point she looked up, slightly sheepish, and said I know that vulvas are your thing, Ashley, so I dont want to go too far into this subject and I just smiled and said vulvas are ALL of our thing as I looked around the circle. Everyone laughed. I think its wonderful when other educators and practitioners talk about sexuality, bodies, and empowerment. Anyone who tries to claim that something is their thing is living in a mentality of scarcity. I prefer to live in a mentality of abundance theres room for all of us.

When it came time for my portion of the evening, I had no script. No outline, nothing specific prepared other than wanting to cover some general pleasure based anatomy and then set the stage for our vulva gazing activity. I spoke from the heart, which felt appropriate given the surroundings. I shared about my trauma history and how that shaped the way I moved through the world sexually. I explained that mindful cannabis use has helped me get back into my body, to counteract the symptoms of PTSD that I live with daily, and to help me feel empowered to center my pleasure and experience rather than just being a vehicle for someone elses pleasure. We talked about the messages people with vulvas constantly receive that there is a specific look, smell, taste, or hair aesthetic thats normal while variants are not and how those messages are complete nonsense. I encouraged everyone to meditate on the affirmation, my pussy is fucking awesome! and Mama Sailene actually recorded herself saying it for her Instagram story! I passed around a few books with photographs of vulvas in them so that everyone could see the beauty in the differences. As my portion came to its climax (so to speak,) I was honored to have Corinne Loperfido, an educator and collaborator on Pussy Powerhouse events, act as my demo model for a vulva gazing exercise. Youve heard of eye gazing this is similar in theory. The model is naked from the waist down and spreads their legs so that the vulva is fully visible. Attendees are encouraged to gaze at the vulva and notice what comes up for them. Anxiety? Shame? Excitement? Wonder? Bliss? There was no touching, but questions were welcomed and encouraged. I saw a few women shed tears. Many shared that this was the first time theyd seen a vulva in this context as opposed to in porn or in the locker room or when someone was giving birth.

I asked Maggie if she had any parting thoughts on the Green Lodge LA edition. She responded, I am always blown away by the women that attend because they are literally answering a calling. Thats the intention I put out with each lodge. My favorite moment was when Lauren Unger thanked everyone for showing up for themselves and experiencing each woman feeling they deserve to do that. The energy of the SoCal event was so vibrant and I know the autumn will bring me back to California with some powerful Raven and Rhiannon medicine.

Hope to see you at the next one!

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A NIGHT OF EXPLORATION AND EMPOWERMENT: Green Lodge Goddess Gathering Debuts in LA - Dope Magazine

Seaforth empowers students to achieve personal greatness – Daily Item

ITEM PHOTO BY OWEN OROURKETony Seaforth founded No Ceilings, a non-profit organization that provides academic advising, advocacy, tutoring, and support for middle and high school athletes.

By MARRIANNE SALZA

LYNN When Tony Seaforth attended Lynn Classical High School, his mother went to all of his football and basketball games, and track tournaments; but looking at his report card and holding him accountable for his actions were not always her priorities.

Aside from my coaches and teachers, I didnt have anyone to help me with college applications, said the lifelong Lynn resident. Everything that I had done to graduate from high school, I did by myself.

After receiving a football scholarship to Bentley University, and studying business management and marketing, Seaforth graduated in 2005. The desire to support student athletes from low-income communities, like himself, was always a passion of his.

The most important thing for me is to give kids a positive adult figure in their lives, said Seaforth, 35. Sometimes thats all the motivation they need to get over a hump, get on the honor roll, or want to go to school every day.

In 2011, Seaforth founded No Ceilings, a non-profit organization that provides academic advising, advocacy, tutoring, and support for middle and high school athletes. Since then, he has served some 500 students, helping athletes with building character, integrity, conflict resolution skills, etiquette, and self-confidence.

I embody the demographic that I serve. I was one of those kids who were at high-risk, high need, and came from a low-income household. Ive been in their shoes, Seaforth said. I want to understand what theyre going through and how I can help. Its important because without this, a lot of kids would slip through the cracks.

For a year, Seaforth worked for free to ensure the success of his program, working as a substitute teacher, offering therapeutic mentoring, learning how the school system works, and consulting guidance counselors and principals.

Seaforth, who monitors students grades, is proud of the lasting relationships he has made through No Ceilings, and seeing students reach their fullest potential.

Its a great resource for students because they have an advocate, said Seaforth, who understands the responsibilities of a student athlete. A lot of kids I serve dont have parental support academically. Im like the liaison between coach, player, teacher, and administration.

Seaforth empowers students by giving them the resources to help them achieve personal greatness and fulfill their post-graduate aspirations.

The goal of the program is to instill academic and life goals, so when they graduate, they have the opportunity to be employed or have an opportunity at a college, Seaforth said. I try to bring their academics up to where their level of motivation for sports is.

No Ceilings is not a traditional after school program, but more of an extension of the school day, promoting literacy to teenagers, and encouraging peer leadership. Through workshops and group mentoring, No Ceilings gives student athletes the tools to advocate for themselves and make the right decisions when faced with academic, family, or emotional issues.

Its a 360-degree program, Seaforth said. Theyre getting the after school support, but in school theyre getting held accountable as well. Ive seen a reduction in discipline infractions. Im very excited because they are great kids and deserve to be recognized.

Seaforth hopes to receive more funding in the future to expand his programs services, hire student athlete coordinators for each school, and offer leadership summits, empowerment workshops, college visits, and group mentoring sessions.

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Seaforth empowers students to achieve personal greatness - Daily Item

Kathleen Mitchell obituary – The Guardian

Kathleen Mitchell believed in the power of education to change lives and saw access to the arts as crucial to achieving her goal

Kathleen Mitchell, who has died aged 100, was a pioneering figure in the early years of comprehensive education in England. A radical thinker, as head of Pimlico school, central London, in the 1970s she created in effect the first state specialist music school. She had been equally innovative in developing pastoral care and social education at Starcross school in north London.

Kathleen came from a generation of strong, articulate women who dominated state education in London in the 60s and 70s. She believed in the power of education to change lives and saw access to the arts as crucial to achieving her goal.

When she became head at Pimlico in 1974 she inherited a big school with discipline problems. In response, she developed a rich curriculum to engage students from all backgrounds. The school had its own symphony orchestra, and a chamber orchestra, and had close links to the London Schools Symphony Orchestra. Every year 15 students were picked by the Inner London Education Authority (Ilea) to become part of the schools special course for musicians, and many went on to become professionals.

Kathleens personal life revolved around music: her second husband, Donald Mitchell, was a well-known writer on music, particularly on Gustav Mahler, and went on to set up the publishing house Faber Music with Benjamin Britten. The Mitchells became good friends with Britten and his partner, Peter Pears, and the Pimlico schools choir and orchestra appeared in Brittens Noyes Fludde at the Aldeburgh festival. The work is based on the account of Noahs flood given in the Chester Mystery Plays, and towards the end of his life the composer had been planning a new stage work, A Christmas Sequence, for the school, adapted from the same source.

The adult world that Kathleen inhabited was a huge contrast to her beginnings she was living proof of her belief in personal empowerment. Born in London, she grew up in West Norwood. She was always close to her mother, Trudy (nee Johnson), who ran a coffee shop. Her father, Charles Burbidge, a post office worker, was fond of the local pub and a less than constant presence in her life. Her brother Reg, an RAF pilot, was killed in the second world war.

Kathleen loved her local grammar school, but university was out of the question until she earned some money. She worked at the London County council as a secretary, then enrolled in evening classes at Birkbeck College, where she studied history and met her future husband, David Livingston.

He had always wanted to start his own school and Mitchell was enthused. In 1939 they set up Oakfield school, in Dulwich, south-east London. It flourished and became a draw for talented teachers.

The couple married in 1940, with Kathleen already pregnant with her son, Mark. She did not care much for convention and what would have been considered scandalous in peacetime was noticed less during the war.

Among the teachers who came to Oakfield school was Donald, who was younger, and a conscientious objector during the war. They began a passionate affair and around 1950 she left her first marriage.

Kathleen and Donald set up home together and she began teaching at Hammersmith comprehensive; they married in 1956. She was talent-spotted by a school inspector and became deputy head at Dick Sheppard comprehensive in Tulse Hill. While there, she and her husband adopted two boys, Bernie and Keith.

In 1964 Kathleen became head of Starcross girls school in Camden. The following year it merged with another school, Risinghill, to create a 1,200 girls comprehensive under the Starcross name, which later became the Elizabeth Garrett Anderson school in Islington.

When Gladys West joined the school as a teacher in 1967, she found Kathleen to be an inspirational head. After she addressed us at the beginning of the year we walked out feeling that we could conquer the world. We felt empowered and enabled.

The school was a laboratory for Kathleens ideas. Many of the girls came from extremely deprived backgrounds and she was empathetic and supportive. Arts was embedded in the curriculum, including dance. Sir Peter Newsam, who became chief education officer for the Ilea in 1975, remembered his first visit to the school. I went to her school and there were two very overweight girls dancing to I Am a Rock, and they were bloody good. I still remember the look on the faces of those two girls when the audience of children and parents applauded them. It was a school that valued people.

This was Kathleens trademark: everyone mattered. To that end she developed strong pastoral support for the girls, and for the most disaffected she devised an alternative curriculum covering sex education, citizenship and community service. It was so successful that the number of girls leaving school at 15 dwindled, and Mitchell extended it to the whole school, a precursor of what became known as personal, social and health education PSHE.

Kathleen would explore many ways to motivate difficult students rather than exclude them. Some girls could attend college for part of the week and she established an off-site unit staffed by experts in behaviour management. At the same time she introduced programmes for high-achieving girls and established a link with Sussex University. If they came from homes where no one had been to university, she ensured they had extra support.

But all this did not mean discipline was lax. Mitchell believed structures were important for children. My job as head is to set up an organisation that works. I dont think it would be any good having marvellous ideas if one couldnt be efficient in a school. But its no good organising so that the humanity is out of it ... the human side is important and takes priority on every occasion.

Kathleen became a magnet for ambitious teachers, many of whom went on to become heads themselves. She set up a pioneering workplace nursery to encourage teachers who had had children to return to work. She attracted staff who had made their names in other fields, among them the feminist historian Sheila Rowbotham and the cartoonist Glen Baxter.

At Pimlico, she still had fresh ideas in abundance: she ensured form tutors stayed with their class for a full five years; she brought in architects to develop the Front Door project, getting children to draw their journey to school and think about how its environment could be improved; and she invited students from Imperial College to work with students in science lessons.

During her time at the school she developed painful arthritis. John Bancrofts grade II listed building was full of stairs and became difficult for her, and she retired as a head in 1979. She continued, though, to develop a sixth-form enrichment programme across London.

In the late 80s her activities were curtailed by her loss of sight following a bout of shingles. After 50 years of living in Bloomsbury, she and Donald moved to a nursing home in Camden earlier this year.

She is survived by Donald and their son Keith, her son, Mark, from her first marriage, and three granddaughters and five grandsons. Bernie died in 2014.

Kathleen Gertrude Mitchell, educationist, born 26 November 1916; died 22 May 2017

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Kathleen Mitchell obituary - The Guardian

Study Shows Team Building Facilitates Veterans with Acclimating to … – Benzinga

Team building programs that require strategic thinking and improvisation re-create the military experience, helping veterans to gain confidence and reintegrate into the civilian world. Empower Adventure explains the difficulties these veterans can have.

Middleburg, VA (PRWEB) July 25, 2017

After the shock and horror experienced on the battlefield, many veterans return home with intrusive memories or flashbacks, feelings of hypervigilance, negative changes to beliefs or feelings, and a desire to avoid situations that trigger memories of a traumatic wartime event.1,2 These are symptoms of posttraumatic stress disorder or PTSD. Between 11-20% of veterans who served in Operations Iraqi Freedom (OIF) and Enduring Freedom (OEF) suffer from PTSD.3 As 60% of men and 50% of women experience some kind of trauma in their lifetime, it is not surprising that about 8 million U.S. adults have PTSD during a given year.3 Aside from PTSD, many soldiers returning from the front lines have a hard time with commonplace emotional connections, making it hard for them to connect with friends and family members the way they did prior to deployment. Normal every day interactions and small talk is often difficult for veterans until they find a way to overcome the emotional barriers created by combat.

"When soldiers are deployed, their reality changes," says Joe DeRing, Founder and President of Empower Adventures. "They become instruments of war and are expected to perform and behave in ways that are otherwise unimaginable. This reality changes you emotionally and, after 10, 12 or 14 months away, can make one lose sight of who they were prior to deployment. This is painful to deal with upon returning home and takes patience and understanding on behalf of loved ones to help the service member overcome these challenges."

Because of the emotional stress induced by combat, soldiers - with or without PTSD - often have difficulty reintegrating to civilian life: a Pew Research study found that 44% of post-911 war veteran struggled to readjust to civilian life.4 Meeting everyday needs that were once taken care of by the military, like preparing meals and earning money, can cause culture shock and stress.4

To re-acclimate to civilian life and reconnect with loved ones, experts recommend engaging in military-like activities with friends and family, or former vets.4 The programs offered at an adventure park offer a setting where veterans can form or strengthen meaningful bonds that eventually create a new reality built with love, compassion and a new sense for who they are. In addition, adventure park survival challenges mimic the type of team building exercise common in military training. The canopy tours and zip lining offered at these parks tap into the courage that veterans exhibited during combat.

"Having served multiple tours of duty in Iraq and Afghanistan, I know the mental strain combat can create and how tough it can be to readjust to civilian life," adds DeRing. "I founded Empower Adventures so that people could truly empower themselves. We all limit ourselves in so many ways in everyday life. The Army taught me that limitations we put on ourselves are nonsense. Statements like, I'm afraid of heights' or I can't do it' are excuses that hold us back from being the best versions of ourselves."

DeRing believes that veterans need to learn to think positively and reconnect with the inner strength that helped them get through military training in order to take on the emotional demons that hinder them.

The management team at Empower Adventures works with different groups of people, including veterans, to help them find personal empowerment through physical challenges while overcoming emotional or mental obstacles. DeRing encourages participants to push themselves outside of their comfort zone in order to transform their outlook and gain a sense of accomplishment that allows them to reach their true potential. For veterans, the experience parallels a military operation where there is a clear mission involved, requiring strategic thinking and improvisation, which can only be accomplished with your team.

About Joe DeRing:

Joe is a true American hero. Having served multiple tours of duty in Iraq and Afghanistan, Joe returned from service seeking to use his leadership skills in a way that would allow him to contribute to society. Partnering with advisors Dev Pathik and Jason Clement, Joe developed Empower Leadership Sports in Middletown, Connecticut. Later, the team created Empower Adventures in Tampa Bay. The center and Joe's incredible personal journey from battlefield to inspirational adventure operator has now been featured on CNN, FOX, and numerous other media outlets across the U.S.

About Empower Adventures:

Empower Adventures operates canopy tours, zip lines, ropes courses, and leadership development and adventure activities at the central location in Tampa Bay, Florida, Connecticut and Virginia (in the Washington D.C. area). At Leadership Sports in Connecticut alone, Empower Adventures has served over 75,000 guests since 2009. The company's goal is to help guests overcome fears in order to gain confidence and empower themselves: In the past three years, 10,000 guests have visited the Virginia Empower Adventures location and only four did not continue to the Tree Top Zip Tour.

Empower Adventures utilizes best-in-class techniques to train guides and offers the highest standard of safety protocols within the outdoor adventure industry. Empower Adventures provides a guide for each adventure group, regardless of size. The adventure center guides at Empower Adventures aim to provide customers with a powerful, memorable and inspirational experience which engenders a positive attitude and encourages teamwork. Outdoor adventure guides are specially trained to cultivate the creativity and problem-solving skills that are necessary to overcome challenges and develop leadership skills. Special team building sessions are also available to facilitate bonding in any group.

1."Posttraumatic Stress Disorder." NAMI: National Alliance on Mental Illness. N.p., n.d. Web. 15 July 2017.

2."Symptoms of PTSD." PTSD: National Center for PTSD. N.p., 15 May 2012. Web. 15 July 2017.

3."How Common Is PTSD?" PTSD: National Center for PTSD. N.p., 05 July 2007. Web. 15 July 2017.

4.Price, Brook. "4 Tactics to Help Veterans Transition to Civilian Life." The Huffington Post. TheHuffingtonPost.com, 01 Apr. 2016. Web. 15 July 2017.

For the original version on PRWeb visit: http://www.prweb.com/releases/2017/07/prweb14537961.htm

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Study Shows Team Building Facilitates Veterans with Acclimating to ... - Benzinga

Let’s get personal: make your consumer feel famous – The Drum

This month, Spotify.Me grabbed me by the narcissism. A microsite that analyses user information to assert insights and trends. A bit of clever algorithm development, some basic but effective data visualisation and there you have it sharable, personalised content.

Me? I am what I stream, according to Spotify.

Listen most around 10:00am? Sounds about right, dont tell the MD. Primarily six genres but nothing chilled? Life on the edge, baby. Top artists: The Smiths and Kendrick Lamar? Confused but predictable, obviously. And theres that warm feeling. A bit like Spotify knows me. A brand that wants to understand me. I think I love No, stop. Remember its just an algorithm.

Personalisation certainly isnt a new concept. Brands have long since understood the value of putting the customer first and offering a bespoke service that defines them above their competitors. There was a time when simply having the best product was enough, and shortly after that, a time where having a good product coupled with a clever slogan was central to getting cut-through.

Now, with the sheer number of businesses vying for share of voice, some level of emotional connection and experience has become the absolute expectation from brands. Consumers want to be made to feel that they matter, that they are more than just pound signs.

Looking back over the last 40 years, here are some milestones that stand out in explaining how we got to where we are today:

1970s

Among the first to so overtly put its audience on a pedestal, Burger King made an opening statement to America by encouraging customers to Have it your way, offering empowerment through a personalised serve. The iconic advert directly challenged the perceived lack of menu flexibility present at McDonalds.

1980s

The American Airlines AAdvantage Programme was the first modern frequent flyer scheme and was adopted throughout the industry shortly after. Tailored benefits linked to the core flight product proved enough of a differentiator in attracting custom from competitors to justify a whole host of add-ons and incentives in following years.

1990s

Mobile phone providers moved on from one-size-fits all contracts and began individualising the product itself, starting with pay-as-you-go contracts. Vodafone Pre-paid was the first to market but offered less pricing flexibility than Orange justTalk, which followed shortly after.

Since then, varying plans, billing rates, bolt-ons and rewards have been added. By the year 2000, almost half of the population (44%) aged 16+ already owned a phone.

2000s

Coca-Cola showed how to successfully drive consumer engagement by putting product packaging central to a marketing campaign. Share a Coke gave rise to other similar activities from Nutella and Marmite, enabling bespoke creation within a template.

Nike took it a step further by extending their new NIKEiD service - allowing customers to tailor and individualise an increasing range of core product by changing colours and materials.

2017

Using customer data to drive product recommendation has become central to the marketing and sales strategies of some of the biggest and most successful brands of recent times. Amazon and Netflix are prime examples of helpfully serving relevant product to customers and driving additional consumption without being too intrusive.

The Google smart feed experience which launched at the back end of 2016 and has continued development since, looks like the best 2017 example ready to get up close and personal.

Where now?

Sentiment, done.

Product, done.

The next step has to be interpreting consumer data and develop tech solutions that help facilitate new experiences alongside core product.

For brands and agencies delivering consumer campaigns - the challenge is set. The audience is more adventurous and open to new ideas than ever before. We have more access to data and a greater knowledge of how we can interpret it. A wave of innovation and tech solutions is sweeping us into the future.

Its our responsibility to harness these tools to create something a bit different. Lets build something for our loyal brand fans which makes them feel special.

Leigh Ireland is creative director at The Playbook.

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Let's get personal: make your consumer feel famous - The Drum