NEW YORK, NY--(Marketwire - Jan 29, 2013) - The nutrition labels on foods are important for dieters who are planning their meals and making healthy choices. For this reason, the makers of Hydroxycut have shared some tips regarding which details provided on nutrition labels should be of particular interest to dieters. These tips are in response to an article, which breaks down what a registered dietitian looks for when choosing her meals.

The article reveals that paying special attention to serving size, grams of saturated and trans fats, and the ingredients are crucial. Serving size is important because portion control is one key to weight loss and many foods measure their nutritional content based on a serving size that is much smaller or even larger than the average person would consume. Saturated and trans fats are substances that should be limited, so instead of looking at how many grams of total fat a food has, people should choose foods that have low saturated and trans fats (as other fats in moderation can be important to a balanced diet). Additionally, by looking at the ingredients, people are able to emphasize whole ingredients in their diet. As such, they can cut down on other unwanted substances. The article explains that people should not always put special emphasis on grams of fat, as discussed, or on daily percentage value.

The makers of Hydroxycut encourage dieters to take the advice set forth in the article, because it provides a great deal of insight into choosing the right foods. In a recent press statement, the makers of Hydroxycut announce: "We are always looking for new ways to help individuals achieve their weight loss goals. In this article, we discover great information regarding how to read a nutrition label so that it can benefit one's dietary efforts. By looking at the right details, people can create a well-rounded, healthy meal plan that fits their individual needs."

ABOUT: Hydroxycut is the number one, best-selling weight-loss supplement brand in America. The key weight-loss ingredients in Pro Clinical Hydroxycut are lady's mantle extract, wild olive extract, komijn extract, and wild mint extract. These ingredients have demonstrated the ability to help reduce BMI and encourage weight loss for participants involved in two clinical studies. In the first study, the average weight loss with these key ingredients was 20.94 pounds over a 12-week period. In the second study, the average weight loss was 16.50 pounds over an 8-week period.All groups involved in these studies followed a reduced-calorie diet.

Hydroxycut is available in several formats, including Pro Clinical Hydroxycut Caffeine Free, Hydroxycut Herbal, and more.

For more information, visit http://www.Hydroxycut.com.

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The Makers of Hydroxycut Focus on Important Data on Nutrition Labels

SARASOTA, FL--(Marketwire - Jan 29, 2013) - Environmental toxins are present in nearly everything that people come in contact with, from the air they breathe to the food they eat and the products they use. As such, these toxins have the potential to cause a wide range of illnesses and other medical conditions in the people who are most vulnerable to them. A recent article published by Philly.com reveals a surprising demographic that can suffer tremendously from toxic exposure: newborn babies. The professionals at Nutrition Wellness Center Sarasota explain how children are vulnerable to these toxins before they even enter the world.

According to the article, 10 newborns tested positive for over 200 different synthetic chemicals. Ken Cook, who gave a reportedly passionate speech to a Senate subcommittee on the matter and is the president of a national advocacy group called the Environmental Working Group, comments regarding these children: "Their chemical exposures did not come from the air they breathed, the water they drank, or the food they ate." He continued by saying, "Babies are coming into this world pre-polluted with toxic chemicals."

The odds of this happening may seem slim at first glance, as infants enjoy the protection of the womb before entering the world; however, the professionals at Nutrition Wellness Center understand that the womb is not foolproof and a long list of toxic substances can make its way to a child before it is born.

"Unfortunately, many toxins are passed through the umbilical cord from a mother to her unborn child that have the potential to impact a long list of the body's systems, including the immune system, the endocrine system, and, most importantly, the brain and the rest of the nervous system," comments Dr. James Martin of Nutrition Wellness Center of Sarasota. "Once a child is born they drink more, eat more, and breathe faster than adults by weight, which results in them experiencing heavier exposure to certain toxins. Babies cannot store toxins in their fat cells or excrete them as adults can, and the blood-brain barrier is not fully developed until they are six months of age. As such, infants are much more vulnerable to the ill effects of toxins because their defense systems are not fully developed. The exposure to too many toxins can mean that newborns suffer from developmental delays in virtually all areas of their total growth, as well as hormonal issues."

Dr. Martin and his team encourage individuals to learn more about toxicity and how they can address the specific and non-specific illnesses that such exposure can cause. Screenings for toxic exposure, Dr. Martin asserts, are a great way for individuals to determine if they have come into contact with dangerous substances that could be causing medical concerns.

ABOUT:

Nutrition Wellness Center Sarasota is a healthcare center that offers several services to its clients, including weight loss and detoxification solutions. Through the leadership of Dr. James Martin, Nutrition Wellness Center of Sarasota individualizes the procedures it offers to clients who reside across the United States. The goal of Nutrition Wellness Center of Sarasota is to provide tailored, effective weight loss and detoxification solutions that address the root causes of issues that clients face, such as toxicity.

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Nutrition Wellness Center of Sarasota Considers the Impact of Toxins on Newborns

OMAHA, Neb., Jan. 30, 2013 (GLOBE NEWSWIRE) -- Complete Nutrition, the fast-growing nutritional supplement retailer known for its consultative approach to health and fitness, announces a partnership with Tampa Bay Buccaneers legend Mike Alstott, marking the company's first national deal with a professional athlete. Alstott will serve as a spokesman and appear in marketing campaigns to promote Complete Nutrition's Mancore line of testosterone-boosting and weight-loss supplements geared toward active men ages 30 to 55.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=16912

Throughout a 12-year NFL career, six-time Pro Bowl fullback and 2003 Super Bowl champion Mike "A-Train" Alstott was known for his grit, power and meticulous work ethic that allowed him to run through defenders to reach the end zone. Even in retirement, Alstott continues to train hard and eat healthy, making him an ideal representative of Complete Nutrition's Mancore brand.

Alstott, 39, personally uses the Mancore 3-Pack testosterone-boosting, growth-hormone-enhancing and fat-burning program and reported losing 15 lbs. in five weeks, gaining muscle, sleeping better and having an increased libido. The Bucs' all-time leader in touchdowns says Mancore helps him stay physically fit despite living a full schedule, which involves raising a family, serving as head coach for the Northside Christian high school football team in St. Petersburg, Fla., and being involved in other business ventures. In addition, Alstott champions the all-around wellness of children and families facing life-altering obstacles through the Mike Alstott Family Foundation.

"Men my age don't realize that our testosterone levels are decreasing, but it's a reality that makes staying fit more difficult," said Alstott. "Guys often have a hard time getting over that initial hump to where they truly see results. I've tried a lot of other supplements and had trouble getting past my plateau until Mancore. Since using Mancore, I've trimmed down immensely and my muscles are more defined. People have even told me I look like I'm still in playing shape."

Mancore 3-Pack, the most comprehensive product in the Mancore line, helps men increase muscle mass, strength and energy, as well as burn fat and improve body composition. The exclusive program contains three complementary products: Total Fat Burn, Testosterone Replenish and HGH Night Spray. These are designed to work in tandem, maximizing the effectiveness of each individual product and helping users look lean and fit.

Total Fat Burn, formulated with naturally occurring synephrine HCl, green coffee bean extract and green tea extract, helps improve body composition, boosts metabolism and increases energy. Testosterone Replenish enhances libido and stamina and replenishes youthful hormones with a blend of testosterone support ingredients, including DHEA. The convenient HGH Night Spray, taken before bedtime, increases growth hormone levels by up to 157 percent and improves sleep quality with its key ingredient, melatonin.

"We are honored to have such a storied NFL role model as part of the Complete Nutrition brand," said Amy Bailey, VP of Marketing for Complete Nutrition. "Mike Alstott is a guy the Mancore demographic can relate to and he's a great inspiration for men across the country to get in shape."

Kicking off the partnership, the official Mancore website, MancoreResults.com, features exclusive content of Alstott such as pictures and quotes, and tips from the football legend on diet, nutrition and exercise. Customers can also visit the site to read about the science behind the products and watch a video on Mancore. Other marketing elements of the partnership include a radio campaign with Alstott endorsing the Mancore line and in-store displays featuring the former NFL fullback.

The entire Mancore line, including the Mancore 3-Pack, individual products and the Mancore Muscle Preserve are available at all Complete Nutrition stores. Visit CompleteNutrition.com to find the nearest store and more information.

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Photo Release -- Complete Nutrition Teams Up With Former NFL Super Bowl Champ Mike Alstott

OMAHA, NE--(Marketwire - Jan 30, 2013) - Complete Nutrition, the fast-growing nutritional supplement retailer known for its consultative approach to health and fitness, announces a partnership with Tampa Bay Buccaneers legend Mike Alstott, marking the company's first national deal with a professional athlete. Alstott will serve as a spokesman and appear in marketing campaigns to promote Complete Nutrition's Mancore line of testosterone-boosting and weight-loss supplements geared toward active men ages 30 to 55.

Throughout a 12-year NFL career, six-time Pro Bowl fullback and 2003 Super Bowl champion Mike "A-Train" Alstott was known for his grit, power and meticulous work ethic that allowed him to run through defenders to reach the end zone. Even in retirement, Alstott continues to train hard and eat healthy, making him an ideal representative of Complete Nutrition's Mancore brand.

Alstott, 39, personally uses the Mancore 3-Pack testosterone-boosting, growth-hormone-enhancing and fat-burning program and reported losing 15 lbs. in five weeks, gaining muscle, sleeping better and having an increased libido. The Bucs' all-time leader in touchdowns says Mancore helps him stay physically fit despite living a full schedule, which involves raising a family, serving as head coach for the Northside Christian high school football team in St. Petersburg, Fla., and being involved in other business ventures. In addition, Alstott champions the all-around wellness of children and families facing life-altering obstacles through the Mike Alstott Family Foundation.

"Men my age don't realize that our testosterone levels are decreasing, but it's a reality that makes staying fit more difficult," said Alstott. "Guys often have a hard time getting over that initial hump to where they truly see results. I've tried a lot of other supplements and had trouble getting past my plateau until Mancore. Since using Mancore, I've trimmed down immensely and my muscles are more defined. People have even told me I look like I'm still in playing shape."

Mancore 3-Pack, the most comprehensive product in the Mancore line, helps men increase muscle mass, strength and energy, as well as burn fat and improve body composition. The exclusive program contains three complementary products: Total Fat Burn, Testosterone Replenish and HGH Night Spray. These are designed to work in tandem, maximizing the effectiveness of each individual product and helping users look lean and fit.

Total Fat Burn, formulated with naturally occurring synephrine HCl, green coffee bean extract and green tea extract, helps improve body composition, boosts metabolism and increases energy. Testosterone Replenish enhances libido and stamina and replenishes youthful hormones with a blend of testosterone support ingredients, including DHEA. The convenient HGH Night Spray, taken before bedtime, increases growth hormone levels by up to 157 percent and improves sleep quality with its key ingredient, melatonin.

"We are honored to have such a storied NFL role model as part of the Complete Nutrition brand," said Amy Bailey, VP of Marketing for Complete Nutrition. "Mike Alstott is a guy the Mancore demographic can relate to and he's a great inspiration for men across the country to get in shape."

Kicking off the partnership, the official Mancore website, MancoreResults.com, features exclusive content of Alstott such as pictures and quotes, and tips from the football legend on diet, nutrition and exercise. Customers can also visit the site to read about the science behind the products and watch a video on Mancore. Other marketing elements of the partnership include a radio campaign with Alstott endorsing the Mancore line and in-store displays featuring the former NFL fullback.

The entire Mancore line, including the Mancore 3-Pack, individual products and the Mancore Muscle Preserve are available at all Complete Nutrition stores. Visit CompleteNutrition.com to find the nearest store and more information.

About Mike AlstottMike Alstott is a six-time Pro Bowl fullback who played for the Tampa Bay Buccaneers throughout his entire 12-year NFL career. Known for his rigorous training regimen and power, Alstott earned the nickname A-Train by running through opponents. Alstott is the Buccaneers' all-time leader in total touchdowns (71) and rushing touchdowns (58) and ranks second all-time on the club's rushing list with 5,088 yards. He is currently the President of the Mike Alstott Family Foundation (www.mikealstottfamilyfoundation.org), whose mission is "to assist others in uplifting the minds, hearts and spirits of families and children on their way to realizing their full potential through various events, assistance programs, and celebrations."

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Complete Nutrition Teams Up With Former NFL Super Bowl Champ Mike Alstott

How Does Nutrition affect Exercise Perfomance?
Certified fitness trainer, Quintavius Bell explains the importance of proper nutrition to achieve maximum performance during exercise. Needs of nutrition is require before, during and after your workout. See http://www.cedgefit.com for more details.

By: Quintavius Bell

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How Does Nutrition affect Exercise Perfomance? - Video

Best-selling Authors Gabrielle Bernstein, Kris Karr, Candice Kumai and Other Wellness Authorities to Join Integrative Nutrition Founder Joshua Rosenthal on Stage

New York, NY (PRWEB) January 28, 2013

The conference is invitation-only for alumni of Integrative Nutritions Health Coach Training Program where attendees will learn confidence-building exercises, expert coaching techniques, and strategies to take their health coaching business to the next level.

We accomplish incredible successes on our own, but as a community, we can truly change the world, says Rosenthal. The positive energy and passion of like-minded students inspire and motivate us to collectively reach our dreams. This is why its important for Integrative Nutrition to create opportunities like this one to bring together thought leaders in the field of health and wellness so we can inspire and learn from one another. Our alumni will leave the conference empowered to achieve their goals, help others get healthier and happier, and make a real impact in their communities and beyond.

Esteemed speakers of the conference will include:

Joshua Rosenthal, MScEd, Founder, Director, and Primary Teacher of Integrative Nutrition, will bring his motivational magic to encourage people to take action towards lofty goals and rev up their healthy engines.

Students and graduates who cannot attend the conference live are invited to attend the lectures online via Live Stream. Participants who would like to connect with fellow alumni prior to the conference are encouraged to join the IIN Live Events Facebook group

The purpose of this conference is to inspire our community so they leave the conference excited to take the next step in their practice, taking our health and wellness work and mission to the next level, Rosenthal says. This exclusive weekend event will celebrate the hard work of our alumni, their involvement in our vibrant community, and their commitment to spreading the ripple effect of health and happiness around the world.

About The Institute for Integrative Nutrition (IIN)

Founded by Joshua Rosenthal, MScEd, in 1992, the Institute for Integrative Nutrition has grown from a small classroom of passionate individuals to a global community of over 32,000 students and graduates in 104 countries worldwide. Its flagship course, the IIN Health Coach Training Program, teaches students to become successful Health Coaches who can effect positive, long-lasting change. The schools unique curriculum teaches a wide variety of skills in health coaching, nutrition education, business management, and healthy lifestyle choices. Visit http://www.integrativenutrition.com for more information.

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Integrative Nutrition Announces March 2013 Live Conference in New York City

MONTREAL, Jan. 28, 2013 /CNW Telbec/ - The Caisse de dpt et placement du Qubec announced today an investment of $12.9 million in Bariatrix Nutrition Inc. (BNI), a manufacturing company active in the Qubec food industry.

"Bariatrix Nutrition Inc. has carved out an enviable position in its industry, particularly through the vision of its management team and its great ability to innovate," said Normand Provost, Executive Vice-President, Private Equity at the Caisse."Today the Caisse is acting on an opportunity to contribute to BNI's growth, and the company's success will benefit Caisse depositors."

Bariatrix Nutrition has its head office and main plant in Lachine and additional facilities in Vermont.

"We are pleased to know that the Caisse will be by our side and will participate in the growth of BNI over the coming years," said Roderick Egger, President of BNI. "Being able to count on such a solid partner is a great asset for our development."

ABOUT BARIATRIX NUTRITION INC. Since 1978, Bariatrix Nutrition has been the leader in the field of protein-rich foods and supplements for medically-monitored weight-loss diets. Bariatrix Nutrition products are developed by a multidisciplinary team of biochemists, nutritionists and scientists whose goal is to develop healthy, practical and flavourful food. The company has its primary production site in Montral, Qubec (Canada) and a logistics site in Vermont (United States). http://www.bariatrix.com

ABOUT THE CAISSE DE DPT ET PLACEMENT DU QUBEC The Caisse de dpt et placement du Qubec is a financial institution that manages funds primarily for public and private pension and insurance plans. As at December 31, 2011, it held $159 billion in net assets. As one of Canada's leading institutional fund managers, the Caisse invests in major financial markets, private equity and real estate. For more information: http://www.lacaisse.com.

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The Caisse invests $12.9 million in Quebec-based Bariatrix Nutrition Inc.

TORONTO--(BUSINESS WIRE)--

Liquid Nutrition Group Inc. (LQD:TSXV) is pleased to announce that it has closed its previously-announced (see news release dated January 17, 2013) private placement of 5% unsecured convertible debentures due December 31, 2013 (the Debentures) in the aggregate principal amount of $1,320,000 (the "Offering"), $1million of which has been subscribed for by a company controlled by Mr. David Bellisario, the new Chief Operating Officer of the Corporation and $20,000 of which has been subscribed for by Darren Stark, Director of the Corporation. The Debentures are convertible into common shares of Liquid Nutrition (the Shares) at a conversion rate of $0.80 per share. The Debentures are unsecured. Liquid Nutrition did not pay any commission or finders fee in connection with the closing of the Offering.

Pursuant to Multilateral Instrument 61-101 ("MI 61-101"), the subscription by Mr. Bellisario and Mr. Stark is a "related party transaction". Liquid Nutrition is exempt from the formal valuation requirement of MI 61-101 in connection with the subscription in reliance on sections 5.5(a) and 5.5(b) of MI 61-101 as the fair market value of the subscription does not exceed 25% of Liquid Nutritions market capitalization and no securities of Liquid Nutrition are listed or quoted for trading on the Toronto Stock Exchange, the New York Stock Exchange, the American Stock Exchange, the NASDAQ Stock market or a stock exchange outside of Canada and the United States. Additionally, Liquid Nutrition is exempt from obtaining minority shareholder approval in connection with the foregoing subscription in reliance on section 5.7(1)(a) of MI 61-101 as the fair market value of the subscription does not exceed 25% of Liquid Nutritions market capitalization.

As required by applicable securities legislation, the Debentures, as well as any common shares issuable upon the conversion thereof, are subject to a hold period expiring on May 29, 2013.

To receive Company news via email, contact erica@chfir.com and mention Liquid Nutrition news in the subject line.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed this release and neither accepts responsibility for the adequacy or accuracy of this release.

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Liquid Nutrition Issues $1.3 Million of Convertible Debentures

BIEBER FEVER Hits Total Nutrition West Palm Beach - Customers Win Justin Bieber Tickets
BIEBER FEVER - Hits Wellington, Florida January 25, 2013 Total Nutrition West Palm Beach and WILD 95.5 FM gave away free samples of all Nutracore Nutrition products and two pairs of tickets Friday to the Justin Bieber concert in Miami set Saturday night. Two lucky customers went home with pairs of Justin Bieber tickets and everyone went home with Total Nutrition T-Shirts, samples and a better understanding of diet, nutrition and supplements to support a healthy lifestyle.

By: TotalNutritionStores

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BIEBER FEVER Hits Total Nutrition West Palm Beach - Customers Win Justin Bieber Tickets - Video

Patricia Beffa-Negrini, Online MPH Nutrition

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Patricia Beffa-Negrini, Online MPH Nutrition - Video

Patricia Beffa-Negrini, faculty Online MPH Nutrition

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Patricia Beffa-Negrini, faculty Online MPH Nutrition - Video

Robert Davidsson Team Prospects by BMR Sports Nutrition Rear Lat Spread
Rear Lat Spread of season without pump after legday

By: robbandavidsson

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Robert Davidsson Team Prospects by BMR Sports Nutrition Rear Lat Spread - Video

Sustainability messages and dietary advice need to be coordinated

Health and nutrition guidance should be integrated with messages on reducing the diets environmental impact in order to ensure consistent advice, according to a new paper published inProceedings of the Nutrition Society.

There has been much debate about quantifying the environmental impact of diet, especially in terms of meat and dairy consumption, with estimates of the proportion of global greenhouse gas emissions resulting from livestock ranging from about 10% to about 51%. Some experts have said that growing awareness of the environmental impact of dietary choices has been a major driver of vegetarianism and meat reduction among consumers.

As part of a special edition in the journal focused on diet and environmental sustainability, Dr Jennie Macdiarmid of the Rowett Institute of Nutrition and Health in Scotland examined whether nutrition advice corresponded with messages about the environmental impact of dietary choices.

She says that while consumption of plant-based protein has increased by 5% in the UK from 1990 to 2006, consumption of meat and protein from animal sources has also increased by 11%.

Moving towards a more plant-based diet could have benets for health and the environment, but changing well established dietary habits dominated by animal-based products will not be easy, she wrote.

Where health and sustainability collide

She acknowledges that it is challenging to define what exactly constitutes a healthy diet, but previous research has suggested that a healthy, environmentally sustainable diet is possible without eliminating meat and dairy products. However, healthier diets do not always mean more sustainable diets, she said, and a specific conflict exists with recommendations for fish consumption and concerns about future fish stocks.

Integrating guidance to reduce the environmental impact of the diet with dietary recommendations for health adds a level of complexity but addressing these issues together is essential to ensure clear and consistent dietary messages are given to consumers, Macdiarmid wrote, adding that efforts to increase sustainable fish supplies, for example, should be coordinated with dietary messages.

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How compatible are sustainability and nutrition?

Omaha, Neb.-based Complete Nutrition, a nutritional supplement retailer and health/fitness consultant, aims to make a push in Sacramento and other Northern California cities over the next three years.

The company said it plans to add about 150 franchise stores to its network over the next three years. Besides Sacramento, target markets include Chico, Redding and Eureka. Currently, the closest outlet to Sacramento is in Reno.

Complete Nutrition also is looking to open in Bakersfield and in select cities in South Carolina, Tennessee and West Virginia.

Complete Nutrition, which began franchising in 2008, said it will open 25 franchise stores this year through agreements already signed, elevating its overall store count to 196.

More information on the company and franchising terms can be seen at http://www.completenutrition franchising.com.

Mark Glover

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Nutrition marketer plans expansion

Nutrition Junction - Mental Health

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Nutrition Junction - Mental Health - Video

January 24, 2013

Special to the Times-Record Sharon Buhr, LRD, at both Sanford Health and Mercy Hospital and Dr. Misty Anderson, internist at Sanford Health, are sampling some new recipes that will be available to taste at the Nutrition, Heart Disease, Cholesterol and You class from 7 to 8:30 p.m. Feb. 7 at the Valley City Public Schools Administration Building on Central Avenue. Call 845-6456 for more information or to register.

Special to the Times-Record

Nutrition, Heart Disease, Cholesterol and You, a 1-1/2 hour class sponsored by Barnes ON THE MOVE, will take place from 7 to 8:30 p.m. Feb. 7, in the Valley City Public School Administration Building, 460 Central Avenue North in Valley City. Everyone is welcome.

The class is free for ON THE MOVE members, $6 for non-members with scholarships available.

Dr. Misty Anderson, internist at Sanford Health, will discuss how hypertension and diabetes are risk factors for heart disease and stroke. She will also discuss the symptoms of heart disease, the value of prevention and various treatments. There will be time for questions for Anderson.

Sharon Buhr, licensed registered dietitian at Sanford Health and director of the Young Peoples Healthy Heart Program at Mercy Hospital will talk about the role of fat, sodium, fish, omega 3 fatty acids and a plant based diet in the prevention of heart disease.

It is often stated that hypertension is a disease that people automatically get as they age. But this is not true, said Anderson; by eating healthy and exercising hypertension can be prevented. Presently in the U.S. 30 percent

Various foods such as Promises Activ margarine, which is being sold to reduce cholesterol, will be available to taste. Other healthy heart food samples will also be served.

In addition, all class participants will receive Healthy Heart recipes and menus.

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Nutrition Class for On the Move Set for Feb. 7

The sports nutrition category is expected to continue to boom, but the pipe may be empty for new product categories, says the CEO of the International Society for Sports Nutrition (ISSN).

Jose Antonio, PhD, told NutraIngredients that he expects the sports nutrition category to refine its current offerings, with no new categories on the horizon.

There may be new ingredients, but no new categories, said Dr Antonio, who is also a member of faculty at Nova Southeastern University, Fort Lauderdale, FL.

I do expect to see more protein blends, however. But for amino acids, there is nothing new down the pipe. We had beta-alanine but that was about five years ago. Is there a new beta-alanine? I dont see it.

Maturing discipline

Sports nutrition has undergone an incredible decade of development and growth, he said. Go back 10-12 years and sports nutrition did not really exist as a field.

If you wanted to do science on sports nutrition or dietary supplements you would be laughed at. Today, it is a legitimate field, and there are dissertations being written about dietary supplements and sports nutrition. Today, its a booming category for both academia and industry.

While the segment has evolved, so have the consumers. Consumers are a lot more savvy about science-based ingredients. As the US population ages, there is a widening of the category, he said, so that is not only bodybuilding, but more about general health.

Flavor is the number one issue, he added. Such is the importance of flavor that this is often what leads consumers to stay with a product, rather than a traditional brand loyalty. Sports nutrition consumers will try all sorts of different products. Take a post-workout protein shake, for example, consumers will try multiple products and often settle for the one that tastes the best.

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Will product refinement drive the next decade for the ‘booming’ sports nutrition category?

ST. LOUIS, MO--(Marketwire - Jan 24, 2013) - With more than 100 years of trusted science and dedication to animal nutrition, Purina Animal Nutritionis expanding its line of equine products to include three electrolyte supplements, a joint supplement and a hydration hay block product.

The supplements have been developed through a partnership with U.K. based Science Supplements to improve performance and health for a variety of horses. These products include

"After many formulations, trials and refinements, we found a way to deliver the boost necessary for horses to perform at their best," said David Hoogmoed, executive vice president and chief operating officer, feed, Purina Animal Nutrition. "The technology and research from Science Supplements that is behind these supplements is the key factor that sets them apart from other products on the market."

ElectroEase Electrolyte Supplement and HydraSalt Salt Supplement contain smooth MicroBead Technology, which encapsulates each electrolyte granule and salt particle with oil, so they do not mix with gastric liquids.The coating forms a barrier, making the electrolytes gentle on the stomach. Once the particles pass through the stomach, the oil coating is broken down in the small intestine, where electrolyte uptake is optimal.

In addition, while most electrolyte and salt supplements rely on heavy doses of sugar to promote intake, these supplements feature a palatable non-sugar-based formula that horses will readily consume.

In addition to the supplement products, Purina Animal Nutrition has independently developed Hydration Hay Original Horse Hay Block, a forage product designed to keep horses hydrated after competition or strenuous exercise, and while on the road.Each two pound block soaks up five times its weight in water in about 10 minutes and masks the taste of foreign water sources, supplements and medications, helping ensure horses receive ample water and nutrition while on the road.

To learn more about these supplements, visit http://www.purinahorsesupplements.com or visit your Purina feed retailer.

About Purina Animal NutritionPurina Animal Nutrition LLC is a national organization serving producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers throughout the United States. With an uncompromising commitment to animal excellence, Purina Animal Nutrition conducts industry-leading R&D initiatives that create and sustain North America's most valued portfolio of complete feeds, supplements, premixes, ingredients and specialty technologies for the livestock and lifestyle animal markets. Species served by Purina Animal Nutrition include both large animals -- cattle, horses and swine -- and small pets, including hamsters, gerbils and rabbits. Headquartered in Gray Summit, Mo., Purina Animal Nutrition LLC is a wholly owned subsidiary of Land O'Lakes, Inc.

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Purina Animal Nutrition Launches New Products to Help Horses Stay Hydrated and Support Joint Health

PILAR, Abra -- The National Nutrition Council (NNC) advocates and some media partners spent the weekend in Barangay Bolbolo to impart to parents of malnourished kids the importance of good nutrition.

As part of the Nutri-Pasada activities for Nutritionally Depressed Barangays in the Cordillera, officials of the Cordillera office of the National Nutrition Council (NNC-CAR) led by Rose Lulu Pagaduan went to Barangay Bolbolo as its first stop. The said baragay posted the highest rate of underweight children in Pilar town.

Around 79 parents and children were given lectures on proper nutrition, nutrition guidelines for Filipinos and organic farming.

Candiz Willy, the municipal nutritionist and dietician, said the causes of malnutrition include Poor infant practices such as exclusive breastfeeding and proper complementary feeding-poor attendance to married classes; Poor child care; Limited knowledge and skills on child rearing; Limited takers of family planning method; Large family size; Unemployment; Limited trained nutrition staff; Individual problems laziness; Ease of access of children to junk foods; Teenage pregnancy; Inactive BNC and Unsupported Nutrition Programs.

Dr. Leona Beronia, provincial nutrition action officer, who also lectured the participants on nutrition guidelines, told parents not to allow their children to eat junk foods, instead cook nutritious foods that could be taken from their backyards.

The children were treated to parlor games with emphasis on the eating of nutritious foods while parents joined the vegetable cooking contest which was anchored on the criteria: nutritious, delicious, palatable and made up of indigenous vegetables.

Charilyn Barcena and her daughter Dennilyn Fae Barcena bested 10 other pairs in the vegetable cooking contest as she cooked ginisang patani mixed with tomatoes and squash.

Barcena said the program serves as an empowerment for them to try to make changes in the food that they are serving their children since there are numerous vegetables that are available to be used as sources of vitamins and nutrients for them and their children.

Corazon Barber, municipal social welfare assistant, said the parents and children were able to learn a lot from the Nutri-Pasada activities, thus, she hopes that they have internalized the lessons and put them to practice to help in reducing malnutrition incidents in the barangay in the future.

Published in the Sun.Star Baguio newspaper on January 24, 2013.

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Nutrition Council brings advocacy to Abra

January 23, 2013

Lee Rannals for redOrbit.com Your Universe Online

A new study suggests changing nutrition labeling could help guide consumers to making better dietary choices.

The Nutrition Facts label first came into being 20 years ago, helping consumers see important information like serving size, calories per serving, nutrients per serving, etc. However, research shows consumers miscalculate the number of calories and the nutritional content of products that have two or more servings per container.

Researchers writing in the Journal of the Academy of Nutrition and Dietetics say two nutrition-labeling changes could have the potential to make nutritional content information easier to understand. These changes include a dual-column information layout that details single serving and total package information, as well as an area declaring nutritional information for the entire container.

The team performed an online study with more than 9,000 participants to measure consumers accuracy in using modified versions of the Nutrition Facts label, and to understand their perceptions of how useful, trustworthy, and helpful the label was.

FDA commissioned this experimental study to look at whether different ways of presenting the serving size and nutrition information on the Nutrition Facts label might help consumers, Amy M. Lando of the Food and Drug Administration, said in a statement. In particular we were interested in studying products that have two servings per container but that are customarily consumed in a single eating occasion.

Study participants evaluated nine modified Nutrition Facts labels and the current label format for four fictitious products. The labels were classified into three groups.

The first group of labels used single-column format to display information for products with two servings per container. The second group used versions of a dual-column format to display information for products with two servings per container, while the third used single-column formats that listed the contents of the product as a single, large serving.

The team also tested whether changes in formatting, such as enlarging the font size for the declaration of Calories, and removing the information on the number of calories from fat. They also changed the wording for the serving size declaration, helping consumers better determine the calories and other nutrient information for a single serving as well as for the entire package.

Originally posted here:
Nutrition Label Changes May Mean Better Dietary Choices