Isaac Brekken/Associated Press
    Ronda Rousey versus Cris Cyborg sounds as exciting as Godzilla    versus King Kong and has roughly the same odds of happening    anytime soon. The longer they drag the conversation out, the    worse it looks.  
    Nothing in the fight world captures as much attention as good    match propositions. With the media bloated on Rousey's    bottomless storeroom of attention-mongering, it's no surprise    the speculation revolves around her.  
    It's no surprise either that the talk keeps looping back to    Cyborg, the only woman in MMA more terrifying than    Ronda, with power and striking ability to balance Rousey's    grappling. The babble comes in an endless circle of steroid    accusations, Dana White's hatred    for all things not UFC,     name-callingand old-fashioned     head bounties. Along with     Floyd Mayweather Jr.,     Bethe Correia, Holly Holmand Gina Carano, Cyborg    occupies the Rousey Zone, where fighters turn into marquees for    the UFC's golden goose.  
    Nothing in interviews gives the impression that the fight will    happen. With the UFC's new-found righteousness in the steroid    war, they might not want the hassle of Cyborg's alleged usage.    Furthermore, Dana White seems like he simply can't bear dealing    with Justino professionally.  
    Beneath the surface, however, it could get into problematic    territory. Fighters get accused of ducking when they aren't    challenging the killers coming up the ladder.  
    Whether or not Rousey and the UFC are ducking a dangerous    fighter is beside the point. It's perception that counts. The    more they talk about it and refuse to let it happen, the more    we'll start to question why.  
    Dana White and the UFC have enough pull and influence to    sign whoever they need to sign. The steroid issue has been    buried with too many fighters for that to be an effective    explanation. He signs fighters he hates or keeps them long    after the relationship goes sour.  
    We know that Rousey's career is carefully orchestrated by    her handlers; all great fighters' careers are, especially the    ones with Rousey's bankability. If Rousey and the UFC want to    avoid the inevitable accusations of evasion, they need to ride    the line between hype-building and legitimate    matchmaking.  
    In the meantime, Rousey's fantasy fights get more attention    than the one she's actually slated for against Alexis    Davis.  
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Ronda Rousey vs. Cris Cyborg: Fight Each Other or End the Conversation