Following a sluggish 2020 so far, the world is slowly returning to normal. And as part of this, a handful of real-life conferences are coming back to the forefront.

This includes in the world of iGaming. Affiliate marketing expert Giannis Koutivas will be attending one of these in October with KingBet Media, which is titled GAME.

GAME stands for the Gaming & Affiliate Marketing Expo, with KingBet Media being an official media partner.

We spoke to Giannis about the upcoming event in Athens, as well as the upcoming Google Cookiepocalypse and more.

Giannis Koutivas: We are totally extroverted during this period! We want to give knowledge and value back to the community that has granted us with so many things in recent years.

One of the best ways to do this is to support conferences, big and small, and be there to help the industrygrow. We are proud to be media partners of the GAME Event, held by the guys on Eventus International. It is held on Athens, during the first two days of October. We will be there, waiting for you to talk about delivering value to the Greek market.

This one will be a real conference, not a digital one. But of course, it will be a corona-era conference! Organisers will do everything to keep it safe and I am sure there wont be any problems at all. Social distancing and old-school hygiene habits can make a huge impact asscientists claim andwe are ready to follow these guidelines!

GK: I think this is the elephant in the room. It all depends, whetherthe stakeholders (actually the browsers) are committed to reshaping the internet in a place where privacy is number one concern. If not, then this wont change anything at all.

New techniques will emerge and it will be business as usual. But if they are, then this could be the endof the web as we know it. Websites will need to rely on 1st party data, which means they need to produce their own ways of remarketing and not rely on other media networks.

Affiliate marketing wont be affected at all. On the contrary it will be king, because operators will see the affiliates traffic as the best-targeted traffic they can find. This will totally upgrade the affiliates role.

GK: We feel that online conferences are here to stay for some time, even though the feeling is nowhere near the same as the real-life ones.

In the absence of sports, esports and virtual games benefitted as many predicted they would. We think that these will continue to gain momentum going forward.

GK: Promoting online casino brands, of course. We even had to promote casino brands through our sports bettingchannels! The growth we all saw was monstrous, once there were no sports events to bet on.

Media production is also one of our concerns for the future. We wanna deliver the full value to operators. Both brand awareness and performance. We already host our own online slots Twitch show with kingbet.net and we plan to expand this tactic to both becasino.com and helpbet.com, our English websites.

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Giannis Koutivas on the future of iGaming and affiliates - AffiliateINSIDER