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PUBLISHED: 15:49 05 August 2020 | UPDATED: 18:03 05 August 2020

Adrian Zorzut

A screengrab of the government's latest Brexit promo; Twitter

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Almost four years after its creation The New European goes from strength to strength across print and online, offering a pro-European perspective on Brexit and reporting on the political response to the coronavirus outbreak, climate change and international politics. But we can only continue to grow with your support.

Footage of an ad bigging up Britains new ties with Europe gained some unsavoury publicity when it launched on Wednesday.

Shared on the Cabinet Offices official Twitter page, the video is the latest instalment of the governments Lets Get Going media blitz preparing business for Brexit.

The clip, which is accompanied by promotional tunes and clips of Europe on a map, boasts of a new era of cooperation between sovereign equals which is supposedly underpinned by close ties between our people.

It goes on to say that both sides will build on our existing close friendship, inspired by both shared history and shared values.

But the promotional drive failed miserably on Twitter, drawing stinging rebukes over its language and content.

Otto English, a freelance writer posted: You realise this makes absolutely no sense. If the other EU countries are sovereign why have we had to leave?

Liz Anderson dredged up Downing Streets very own Brexit White Paper which states the UK parliament had remained sovereign throughout our membership of the EU.

Um, this might come as a bit of a shock to you, lads, but we *always* were sovereign, she wrote.

Others had a bone to pick with the term sovereign equals.

Architect and writer Steve Lawrence said: This is nonsensical the EU isnt in any way sovereign, its just a treaty.

Former Whitehall staffer Sarah Hurst wrote: Well, I had a job in the civil service, trying to solve Brexit problems, but I was sacked. So now I dont know what part you want me to play.

Ian Dunt, an editor for Politics.co.uk, wrote: Still waiting for someone to tell me one thing, just one single f****** thing, which we have attained. Every word of this was true when we were EU members.

Jon Henley joked: You are aware, I trust, that the EU is 27 countries? The UK is one country.

That doesnt sound very equal to me.

Almost four years after its creation The New European goes from strength to strength across print and online, offering a pro-European perspective on Brexit and reporting on the political response to the coronavirus outbreak, climate change and international politics. But we can only rebalance the right wing extremes of much of the UK national press with your support. If you value what we are doing, you can help us by making a contribution to the cost of our journalism.

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WATCH: Government's new Brexit advert boasting of new era of 'cooperation' and 'close ties' mocked - The New European