Whats a Bitcoin Look Like? Popular Photograph Has Story

Bitcoin is digital, yet this image showing physical bitcoins ranks as the most popular photograph of the virtual currency on Gettyimages.com.

Dollars, euros and pounds are easy to visualize: Theyre physical objects. Being digital, bitcoins arent tangible -- which has become a boon for George Frey.

Ive sort of cornered the market on bitcoin photos, the Provo, Utahbased photographer says in the November issue of Bloomberg Markets magazine.

More from the November issue of Bloomberg Markets:

Indeed, dozens of media outlets, including Bloomberg News, have published Freys pictures. The image used here -- dated April 26, 2013 -- happens to rank as the most popular bitcoin photograph on Gettyimages.com. But if a bitcoin isnt a physical object, what exactly are we looking at in Freys photographs?

Theyre called Casascius bitcoins, and they were minted, in a variety of metals, by software engineer Mike Caldwell at his home in Sandy, Utah. An early bitcoin adopter, Caldwell wanted to help popularize the cryptocurrency -- but he, too, grappled with its intangibility.

No one is going to get this if I cant show them something, Caldwell remembers thinking.

So in September 2011, he began making physical coins as vessels. Inside of each, he embedded a piece of paper that contained a bitcoin private key, which he protected with a tamper-resistant hologram sticker. As for the word casascius, it was half acronym (derived from the phrase call a spade a spade), half Latin-sounding suffix (cius).

As of Nov. 27, 2013, however, Caldwell no longer includes digital bitcoins in his physical bitcoins. A letter from the U.S. Treasury Departments Financial Crimes Enforcement Network, or FinCEN, stopped him in his tracks: FinCEN considered his activity to be money transmitting and informed him that he lacked the necessary license.

Since then, Caldwell has sold only aluminum promo coins via his website, Casascius.com. A bag of 500 costs 0.39 bitcoin -- about $150, as of yesterday. All told, Caldwell minted about 60,000 Casascius bitcoins. Bitcoin enthusiasts consider them collectibles -- especially the earliest ones, which have fetched as much as $2,500 each on EBay because of a typo in the hologram.

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Whats a Bitcoin Look Like? Popular Photograph Has Story

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