TruTag Technologies, Hongyang Biotechnology announce partnership in China – Feedstuffs

TruTag Technologies, Inc., a leader in product authentication and brand security solutions, has entered into a Memorandum of Understanding to establish a strategic partnership with Hongyang Biotechnology Co., Ltd, the leading animal health management and farm management solution provider in the livestock sector in China.

The partnership will seek to implement TruTags innovative security platform across Hongyangs growing livestock portfolio of 1,500 farms throughout China. The cooperation will initially target the pig industry with the potential to expand into other livestock categories. Areas of specific focus will include the direct marking and authentication of livestock and meat packaging.

Together, TruTag and Hongyang said they will address the most serious threats to supply chain security todaycounterfeiting and diversion. Coupling TruTags product security platform with Hongyangs extensive livestock portfolio will offer a unique opportunity to safeguard the pig supply chain. With advanced security technology and comprehensive business intelligence features, the solution will allow stakeholders to regulate their supply chains identify suspect and illegitimate products, take corrective actions, secure enhanced enforcement and most importantly protect consumers lives.

We are thrilled to have formed this partnership with Hongyang, said Dr. Michael Bartholomeusz, TruTags chief executive officer. By combining TruTags products with Hongyangs deep sectoral expertise, together we can offer a holistic solution that provides best in class supply chain security.

TruTag has the most advanced precision-fabricated, cGMP nano-porous silica manufacturing operation in the world for a variety of applications and security solutions, including product identity for food, medicine, secure labels and documents. The companys highly-specialized nano-porous silica particles extend to precision drug delivery systems for the biopharmaceutical industry. TruTags nano-fabrication technology platform is complemented by its advanced hyperspectral imaging solutions, which can be applied to a broad array of market applications from medical diagnostics to machine vision.

Hongyang Biotechnology Co., Ltd is the leading animal health management and farm management solution provider in livestock sector in China, operating across seven provinces and providing services to over 1,500 farms across the nation.

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TruTag Technologies, Hongyang Biotechnology announce partnership in China - Feedstuffs

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