The Biotechnology Industry Organization Announces e-Newsletter Redesign

WASHINGTON--(BUSINESS WIRE)--

Following on the redesign of BIO.org, the primary website for the Biotechnology Industry Organization (BIO), and the relaunch of BIOtechNOW, a multiblog platform that compiles all of the organizations blogs, BIO announced the redesign of the primary e-newsletter, Biotech NOW, which will now be called BIO Communiqu.

Through a survey of our subscribers, we found that people from all sectors of the biotechnology industry subscribe to our e-newsletter, BIO President and CEO Jim Greenwood explained. With that in mind, we knew the demand and desire for an expanded array of BIO content existed which we hope to satisfy with this new endeavor.

The Communiqu compiles all of the organizations latest online content in to an electronic publication to be distributed every two weeks for the biotechnology industry.

In addition, the new brand and design encompasses the look and feel of all BIOs online properties while providing more critical information about the biotechnology industry, updating subscribers on BIO activities and events, and providing industry insights and opinions from BIO staff and industry experts.

The Communiqu is sent to over 100,000 biotechnology professionals, academics, and scientists. The previous e-newsletter, BIOtechNOW, was a monthly publication that promoted content from the organizations multiblog platform of the same name.

To subscribe or learn more about the Communiqu, please visit http://www.bio.org/enewsletter. For advertising opportunities please contact Evan Hart at ehart@bio.org or 202-962-9200.

Upcoming BIO Events

BIO IP Counsels Committee Conference April 16 18, 2012 Austin, TX

World Congress on Industrial Biotechnology & Bioprocessing April 29 - May 2, 2012 Orlando, FL

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The Biotechnology Industry Organization Announces e-Newsletter Redesign

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