Understand Your ‘Animal Biochemistry’ To Get Ahead

Ever regretted a business decision you made in the heat of the moment?

Most of us have. And most of us have felt the urge to yelp with excitement when we win a big success, too.

Thats your inner animal at work. Literally at work; you dont leave it behind when youre taking care of business!

You might like to think youre a cool, clear-headed entrepreneur making rational decisions, but whats really going on underneath is a bit messier. Whether you know it or not, youre acting and reacting just like an animal.

Heres why:

Why Entrepreneurs Are Animals

Your business decisions are strongly influenced by your hormonal state. Yep, even if youre a man. In fact, the effect is typically stronger in men, because a lot of it is testosterone-based.

John Coates, a Wall Street trader turned neuroscientist, found that fluctuating testosterone and cortisol levels have a massive influence on the decisions we make. Hes seen the effects first-hand on the trading floor, and his research shows that were no different than other animals in our hormonal behavior.

Testosterone is released into your bloodstream during a victory, a risk or a competition. Its like a chemical battle cry that echoes through your blood, your brain and your body.

In times of stress and uncertainty, your body produces cortisol, which has the opposite effect. Its calming in small amounts, but too much leaves you feeling exhausted, anxious and depressed.

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Understand Your 'Animal Biochemistry' To Get Ahead

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