GLASGOW biochemists have created the UKs first "hangover cure" after-alcohol revival drink.
Expert scientists Dhruv Trivedi and Vandana Pillai came up with the formula for Bounce Back.
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Users are supposed to drink the can before bed after a night of boozing, so that they can wake up refreshed in the morning.
The drinks website states it was created with an aim to create innovative, scientifically validated formulations that have a real impact in peoples lives and solve specific problems.
It contains 16 unique ingredients all aiming to ensure party-goers feel replenished after a good sleep.
Biochemists Dhruv and Vandana first moved to Scotland to pursue the innovative idea after being scouted by the UK government's Sirius Programme.
They first launched a prototype drink back in 2015.
A spokesperson for Bounce Back said: "We'd came up with a powdered prototype, but marketing research told us people wanted a soft drink in a can, for convenience.
"Work on the can has taken 22 months, with 54 different versions. It's been a long journey."
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Explaining how the product works, they said: "After you've had alcohol, it supports your body with the nutrients you need."
"It's something people can drink instead of a glass of water that offers them an extra boost."
And the company are looking to continue moving forward - as they plan a big marketing push early next year.
They said: "We'd say the product has performed as expect so far. We're planning on doing a big marketing push in March."
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Punters have been giving Bounce Back glowing reviews on Facebook.
One user wrote: Tried this last night for the first time. This drink is amazing.
And it genuinely works! I suffer from huge hangovers with a day practically lost. Its 6.30am and Im bright as a button.
Another said: Brilliant! Was surprised just how well it works. Have stocked up on it now, totally recommend it!
And a third social media user said: The product looks great and tastes even better. I wasnt sure what to expect after a night out of drinking wine & gin if I would be able to handle drinking a can of bounce back before bed, however, I was proved wrong.
The flavour profile was perfect, to me it tasted almost like a cocktail in a can. Pina colada came to mind.
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Thornliebank takeaway The Lynchbox are stocking the popular after-party drink, and have been promoting it on social media.
Speaking to the Scottish Sun, they said: It was pretty simple for us really, we researched a good bit about these first the reviews were really all positive."
"The ingredients inside these cans are really impressive - it was a no brainier really.
"We serve a lot of hungover people, the weekend is really is our busiest days in work so we stocked up on these and they are selling really well."
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"They wont be everyones cup of tea but we thought they would be worth a shot to see how they went down with our customers."
Currently Glasgow punters can pick up the "hangover cure" in several newsagents near Glasgow Central Station - including News Box and News 24.
It's also available to buy on Amazon, and through Bounce Back's website, which you can visit here.
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Read the original here:
Glasgow biochemists create UKs first hangover cure in a can but you have to drink it before bed - The Scottish Sun
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