PUBLIC RELEASE DATE:

30-Oct-2014

Contact: Anna Mikulak amikulak@psychologicalscience.org 202-293-9300 Association for Psychological Science @PsychScience

From the playground to the board room, people often follow, or conform, to the behavior of those around them as a way of fitting in. New research shows that this behavioral conformity appears early in human children, but isn't evidenced by apes like chimpanzees and orangutans.

"Conformity is a very basic feature of human sociality. It retains in- and out-groups, it helps groups coordinate and it stabilizes cultural diversity, one of the hallmark characteristics of the human species," says psychological scientist and lead researcher Daniel Haun of the Max Planck Institute for Evolutionary Anthropology and the University of Jena.

"This does not mean that conforming is the right thing to do under all circumstances conformity can be good or bad, helpful or unhelpful, appropriate or inappropriate both for individuals and the groups they live in. But the fact is that we conform often and that human sociality would look very differently without it," Haun explains. "Our research shows that children as young as 2 years of age conform to others, while chimpanzees and orangutans instead prefer to stick with what they know."

The research, published in Psychological Science, a journal of the Association for Psychological Science, is novel in that it provides a direct comparison between apes and humans indicating that the tendency to abandon one's own preferences just in to fit in appears to be particularly pronounced in humans.

In previous research, Haun and colleagues had found that both human children and chimpanzees rely on the majority opinion when they are trying to learn something new, which makes sense if the group has knowledge that the individual doesn't. But other research has shown that human adults sometimes follow the majority even when they already have the relevant knowledge, just so that they don't stand out from the group.

To find out whether very young children and apes would also show this so-called "normative" conformity, Haun and co-authors Michael Tomasello and Yvonne Rekers presented 18 2-year-old children, 12 chimpanzees, and 12 orangutans with a similar reward-based task.

Each participant was shown a box that contained three separate sections, each of which had a hole in the top. By interacting with the box, the participants learned that although the ball could be dropped in any of the three sections, only one of the sections would deliver a treat (peanuts for the apes and chocolate drops for the children).

Read more from the original source:
Toddlers copy their peers to fit in, but apes don't