In Chapter 4 of 13 of his 2009 Capture Your Flag interview with host Erik Michielsen, beyond his role as a Yahoo! experimental marketer and experience builder, Jason Anello constantly finds behavior shaping elements in his life. What most fascinates Anello about behavioral science is the opportunity to recognize those moments as they assemble and play out.
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How Behavioral Science Applies to Marketing - Jason Anello
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