Denver, COLO (PRWEB) February 18, 2015

C. Thomas Howard, Ph.D., thought leader on Behavioral Investing debuts his second book this month, published and released by Harriman House. His first book Behavioral Portfolio Management, released in 2014 details his insights from years of research on Behavioral Investing and explains how investment professionals can harness price distortions driven by emotional crowds to create superior portfolios. Dr. Howards newest book The New Value Investing: How to Apply Behavioral Finance to Stock Valuation Techniques and Build a Winning Portfolio, applies the Behavioral Finance lens to value investing. His goal is to help investors identify undervalued stocks and build their own successful value investing portfolio.

It is important to understand that value investing is inextricably linked with Behavioral Finance, and research advances in this area in recent years strengthen the case for value investing, says Dr. Howard. If investors have a system of identifying stocks for their portfolio, it helps to remove the emotion from the investing process which is crucial to their success. This book helps them strengthen their system.

Howard explains how stock prices are determined by emotional crowds, how this leads to mispriced stocks and opportunities for the value investor, and how an investor can harness the insights of Behavioral Finance to improve their value investing approach. He skillfully shows in the book how to follow the path from analysis of the economy, to the industry, to company financial statements, to creating a value range for a companys stock. He even includes two complete worked examples of stock valuation for real-life companies.

Dr. Howards newest book draws upon decades of academic research and many years of successfully managing portfolios with a Behavioral Portfolio Management approach. Manager of the award-winning Athena Pure Valuation | Profitability Portfolio, Howard uses his expertise to give readers a glimpse into the decision making process of a value-oriented manager and the discipline and patience thats necessary to produce successful results. The key is patience, comments Howard. Not everyone is a value-oriented investor, but for those that follow the approach, this book should prove an invaluable resource.

About the Author: C. Thomas Howard is co-founder of AthenaInvest, a Greenwood Village-based SEC Registered Investment Advisor. He led the research project that resulted in Behavioral Portfolio Management, the methodology which underlies AthenaInvest's investment approach. He oversees Athena's ongoing research which has led to a number of patents, publication of his research and many speaking engagements at industry conferences. Dr. Howard currently serves as CEO, Director of Research, and Chief Investment Officer at AthenaInvest.

Thomas Howard is also a Professor Emeritus at the Reiman School of Finance, Daniels College of Business, University of Denver, where for over 30 years he taught courses and published articles in the areas of investment management and international finance. Professor Howard holds a BS in mechanical engineering from the University of Idaho, an MS in management science from Oregon State University, and a Ph.D. in finance from the University of Washington. His thought leadership in Behavioral Portfolio Management has generated significant interest across the country with his articles being some of the most widely read on industry and academic websites.

For media inquiries requesting more information on AthenaInvest, please contact Pamela Saunders at (415) 254-7169. For financial professionals requesting more information, please visit http://www.AthenaInvest.com or call (877) 430-5675.

Book available on Amazon.com and BarnesandNoble.com.

Headquartered in Greenwood Village, Colorado, AthenaInvest is a SEC Registered Investment Advisor. Please visit http://www.athenainvest.com for additional information. 2015 by AthenaInvest, Inc. All Rights Reserved Protected by US Patents 7734526, 8352347, 8694406 and Singapore Patents 150371 and184692.

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C. Thomas Howard of AthenaInvest Releases Second Book: The New Value Investing