Drink beer, save the environment. Thats the rallying cry of DB Breweries, a New Zealand-based company helping to combat the global sand shortage.

The firm, as reported by AdWeek, built a fleet of machines that crush empty glass bottles into a sand substitute, used to save the nations pristine beaches.

Sand is used in everything from construction to pharmaceuticals; a major ingredient of mortar, plaster, concrete, and asphalt, businesses often collect beach sand in bulk. As a result, according to DB, two-thirds of the worlds beaches are retreating.

Amazingly, the answer to the sand shortage could be to drink beer, the company said in a promotional video (below).

The machineslikely for use in bars and restaurants across the islandrecycle empties right before your drunken eyes. Push the container through a bottle-shaped hole, then watch as a vacuum system removes silica dust and plastic labels, leaving behind pure glass sand. Each bottle produces 200 grams of powder substitute in about five seconds.

DB Breweries

DB Export Beer Bottle Sand will be distributed for roading projects, commercial and residential construction, even golf bunkers. The brewery is currently finalizing a two-year deal with DryMix, New Zealands largest producer of bagged concrete, AdWeek reported.

DB Breweries

Kiwis, we love our beaches, and we love our beer, Sean ODonnell, marketing director at DB Breweries, said in the video. So wouldnt it be great if you could have a beer and do something for the environment? I mean, thats pretty exciting.

Tipplers can look for the Drink DB Export, save our beaches label on the neck of local beer bottlesa reminder to salvage the container.

We cant solve the problem alone, but we knew we could do more to help, ODonnell told AdWeek. Were proud to launch an initiative that can help us do our bit to protect our beaches for future generations.

This recycling program follows 2015s successful Brewtoleum campaign, in which DB turned leftover yeast from the brewing process into clean-burning, conflict-free biofuel.

You can bring recycledflare to your own home too. Why wait?!

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Machine Crushes Beer Bottles Into Sand to Save New Zealand Beaches - Geek