Gold Coast lifesavers on Surfers Paradise beach featured in a Tourism Australia campaign. Beaches are still the biggest drawcard for visitors to the city. Source: Supplied

THE Gold Coast beaches have lost none of their sparkle for visitors -- still topping the list of tourism drawcards for the city.

Tourists surveyed in the inaugural Gold Coast Visitor Profile and Satisfaction Report, commissioned by Gold Coast Tourism and the Gold Coast City Council, said the city's beaches were one of the main reasons for coming here and going to the beach was the top activity during their stay.

Surfers Paradise Beach was the most popular spot visited, followed by Pacific Fair, Burleigh Beach, Harbour Town Shopping Centre and Coolangatta Beach.

`Summers waiting for you on the Gold Coast campaign by Gold Coast Tourism Source: Supplied

The role of events in driving the city's tourism industry was also highlighted in the survey, with most saying that was why they came.

Jupiters Hotel and Casino boss Aaron Gomes said events played a crucial role in topping up the Gold Coast tourism industry's profits.

"Holiday bookings are made up to the last minute so they are difficult to plan around," he said.

"But when people come for events, they make the decision well in advance, so we are able to plan around it and avoid dropping rates."

Surfers Paradise was the most visited area, while Broadbeach, Coolangatta and Burleigh Heads were also high on the list.

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Beaches still top drawcard