FROM the beaches of Penang and Selangor to Johor, about 800 people came together to clean up the coastlines in various locations under the AEON Pantai Ku Indah programme.

Held recently in conjunction with Earth Day, the clean-up was simultaneously held in eight different locations nationwide with approximately 1,757kg of rubbish collected.

Themed My Beautiful Coastal, it is an annual initiative by AEON Co (M) Bhd to educate and create awareness among the local community on the importance of preserving the environment for the future generation.

The educational and fun-filled day was led by AEONs top management and staff, and saw participants from all walks of life chipping in.

AEON has always supported environmental sustainability and green awareness. We hope with public awareness campaign such as this, we can pass down our values to our community and children, said AEON Co (M) Bhd corporate communication & branding senior manager Nor Laila Mohd Samin.

Kicking off for the first time last year, the event saw around 1,000 people participating.

Taking a step further this year, AEON aimed to engage the younger generation as well to be part of the nationwide coastal clean-up.

We are proud that around 500 children joined us this year, showing that the younger generation is now taking an interest in environmental issues, said Nor Laila.

The participating children were mostly from AEON Malaysia Cheers Club, which was established last year, to promote a sense of love for environment among the younger generations.

During the coastal clean-up session, the children were exposed to environment education and recycling processes.

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800 volunteers collect 1,757kg of waste on eight beaches