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Objectivism is important to sales professionals because it's the kind of philosophy that, if you believe in it, you're going to screw up your ability to sell effectively. As a profession, Sales has moved beyond the attempt to manipulate people selfishly for one's own ends, which is how Objectivism plays itself out in the real world.

Most successful sales professionals feel that they are in service to something greater than themselves. Unfortunately, that's not a belief that often shared by their top management, as pointed out in the BNET blog post "Why Do CEOs (Still) Love Ayn Rand." That post summarized Objectivism as:

As a bonus, we won't be forced any longer to listen to newly minted Rand fanboys drone on and on and on and on about how much more enlightened they are than the rest of us hoi-polloi. Puleeze! (eye roll)

NOTE: If you want an example of the kind of behavior you can expect from Rand-influenced CEOs (as well as other assorted follies) check out these posts:

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Top 10 Reasons Ayn Rand was Dead Wrong - CBS News