Anusorn: Reaction to China dumping

SET-listed Delta Electronics Thailand, a maker and distributor of power management solutions and electronic components, will focus on Asean, India and Australia as markets for high-potential products, says executive director Anusorn Muttaraid.

The new products will include electronics for electric vehicles (EVs), electronic parts for power plants and components for industrial automation, Mr Anusorn said.

Delta will de-emphasise electronic parts for telecommunications and the mobile sector to avoid competing with cheaper products China is dumping on the markets.

"We will focus on India and Asean countries as these markets are likely to continue growing, with demand for electronics parts for industrial automation and the auto parts industry still expanding rapidly," he said.

China continues to dump cheap electronic components for telecom and mobile products on major markets including in the US, Brazil and EU, forcing Delta to switch its emphasis, said Mr Anusorn.

"The company will continue to cut operation costs for its EU manufacturing plans to maintain efficiency and price margins," he said.

The US market accounts for 25% of the company's total revenue, followed by India (15%), China (14%), Germany (12%) and other countries (34% collectively).

The company reported revenue of 47.65 billion baht last year, down 0.7% year-on-year, because of intensified competition in a global market that had not yet fully recovered.

This year Mr Anusorn expects flat revenue growth because of escalated competition, particularly continued dumping from China onto world markets.

He expects net profit to rise by 10% in 2017 because of higher value products earning a greater profit margin.

"Delta Electronics hopes the Indian market exceeds its target for the year, as that would help offset falls in other markets," said Mr Anusorn.

The company set a growth target of 50% in India, which generated US$200 million last year.

Delta Electronics wants to expand its investment in India to raise its production capacity.

The company set aside an investment budget of 1 billion baht for 2017, mostly for maintenance issues in both domestic and overseas markets.

Mr Anusorn said he has no concerns about the economic policies of US President Donald Trump, as they are not expected to affect the company's business.

DELTA shares closed yesterday on the Stock Exchange of Thailand at 90 baht, down one baht, in trade worth 196 million.

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Delta veers to EV parts, automation - Bangkok Post