BENGALURU: Genpact does not believe in balancing out the im pact of au tomation on its top line as the bene fits far outweigh the losses, the CEO of the business pro cess management (BPM) company told ET.

BPM companies are typically considered to be the first in line to be hit by automation, as a more people-intensive business is replaced by software robots and platforms. "You shouldn't try to balance it out. Clients are looking to us to help them transform themselves and if in that process revenue reduces, then it is all right. We are such an under-penetrated company that the opportunity is very large," NV 'Tiger' Tyagarajan, told ET.

"In some global clients, we are actually growing at about 19% but when we give back the gains from automation, we grow at about 13%." Genpact has launched a new plat form that combines analytics, automation and artificial intelligence.

The platform, called Genpact Cora, is built using the company's original process and industry domain knowledge with new digital capabilities from its acquisitions of Rage Frameworks, PNMsoft, and others.

"We believe this is a unique industry platform that combines automation, analytic engines and artificial intelligence. It is modular and includes governance around the implementation," Tyagarajan said.

The platform can be sold with a number of ways of pricing, including transaction-based and outcome-based pricing. There will also be a component of licensing fees as part of the contracts, Tyagarajan said.

Genpact has acquired artificial intelligence services provider Rage Frameworks and insurance service company Brightclaim in the last six months. Genpact has raised its guidance for 2017, helped by its acquisitions. It expects revenue of $2.63-2.70 billion in 2016.

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Automation benefits outweigh losses, says Genpact CEO - Economic Times