A physics student here at UC Davis, Austin Sendek, has launched a campaign to add another designator to the list of numeric SI prefixes such as kilo-, mega-, etc. to cover 10²⁷: hella. For example, 1 hellagram would be 10²⁷ grams, or 1000 yottagrams.

The term “hella” is one I first heard my sister-in-law utter in the context “that ski run was hella fun!”, which I immediately took as a shorthand for “a hell of a lot of”. I’ve since learned that it originated, reportedly, in San Francisco to mean just that, or “very” in general, as in “that tee shirt is hella awesome” – it’s not an uncommon utterance to hear here in northern California.

And, 10²⁷ is hella big, to be sure. A hellasecond is ten billion times the age of the universe, and the mass of the earth is about 6 hellagrams.

It seems that hella is poised to go viral…there are nearly 24,000 fans of the facebook petition, and it even made the local news last night in Sacramento.

Who decides such things? The International Bureau of Weights and Measures, that’s who. They added yotta in 1991. Sign the petition to them at the facebook site!