The race for supremacy in the field of Artificial Intelligence (AI) is heating up, with the biggest players in the industry coming up with their own products one after the other. And now Samsung appears to have hinted that it may have a mysterious new product in the pipeline that could be quite a bit special.

Called Neon, the new AI-based product is currently in the works at Samsung Technology & Advanced Research Labs (STAR Labs) an independent entity of Samsung Electronics. While little has been revealed by Neon till now, it will however, be the second AI assistant from Samsung after it introduced Bixby back in 2017.

As of now, Bixby is supported across a range of products and finds a presence not only on its smartphones, but also many of its IoT enabled home appliances. Interestingly, the new AI-based assistant will also have an India connect as its creator, STAR Labs, is currently being led by India-born Pranav Mistry who will be unveiling Neon at CES 2020 in Las Vegas next month.

For Samsungs part, it has remained tight lipped on Neon, and has only teased the product via social media channels. It has also created a website with a domain name Neon life that doesn't reveal any details except showcasing a tagline saying, Have you ever met an Artificial'?

Samsung has also teased that NEON will be a human-level AI, which may heavily depend upon access to a working 5G network. While the teasers do not reveal much, a look at Star Labsgoals reveals that the project is to secure cutting-edge AI core technologies and platformshuman-level AI with the ability to speak, recognize, and thinkto provide new AI-driven experiences and value to its customers.

If this indeed ends up being true, then with Neon we very well may end up having on our hands a highly advanced AI-assistant, one which could think and act like human beings, and may very well be very difficult to differenciate from the real thing in the way it interacts with humans.

Interestingly, Samsung is also using a number of celebrities to drum up interest for this new product. One of these is Shekhar Kapur who recently tweeted, Finally, Artifical Intelligence that will make you wonder which one of you is real. Coming soon from the brilliant mind of @pranavmistry the amazing @neondotlife .. where artificial intelligence ceases to be artificial .. http://neon.life.

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Samsung to unveil NEON at CES 2020, teased to be a human-like AI assistant with support for Hindi - India Today