SANTA CLARA, CA--(Marketwire - Dec 14, 2012) - Salorix (www.salorix.com) announced today the launch of amplfy 2.0, a social media engagement platform that scans, ranks and scores millions of real-time social conversations and contextually identifies key topics and influencers to enable brands and agencies create optimized and measurable social campaigns. amplfy 2.0 allows brands to track and strategically engage with influencers who are talking about their brand directly or indirectly, with the right topic at the right time, enabling them to "monetize the moment."

Amplfy was developed by former NASA, Stanford, MIT, Yahoo! and AOL scientists and engineers to be the smartest social media management platform for brands.Amplfy monitors millions of conversations and based on proprietary machine learning algorithms, makes smart predictions for brands based on key vertical (such as auto, insurance or electronic goods) identifiers. Not only does it look at who is talking about a specific brand, it also looks at the context and how likely it is for someone to engage, e.g., to click on a link or share a post with others.

Consequently, brands can deliver contextually relevant messages that are likely to be responded and/or shared with others on social media. And as a result of these engagements, amplfy maximizes acompany's brand "amplifications" -- clicks, awareness, intent and interest.

"Instead of placing display ads on a social media outlet, amplfy observes conversations first and sees what people are talking about before responding. The ranking algorithm enables brands to identify the key 100-500 conversations among millions and engage them to reach a broad audience," said Dr. Santanu Bhattacharya, CEO of Salorix. "With this information, Brands can continuously tailor relevant messages that maximize engagement."

For more information on Salorix, visit http://www.salorix.com.

About SalorixSalorix works with the world's largest brands and agencies to simplify and scale social media engagements. Salorix's revolutionary social media engagement platform, amplfy, monitors real-time conversations from highly-ranked influencers to enhance and analyze messaging and social conversations from brands and marketers. Salorix was founded in 2009 by digital media veterans and is backed by the leading venture capital firms Nexus Venture Partners and Inventus Capital. Salorix is a global company with offices in Silicon Valley, New York City and Bangalore, India. For more information, visit http://www.salorix.com.

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Salorix Launches Amplfy(TM) 2.0 With Artificial Intelligence to Create Meaningful Social Conversations