How BMW Solved the Online-Offline Measurement Conundrum
At the JD Power and Associates Automotive Marketing Roundtable 2012, Richard Frankel of Rocket Fuel and Tom Penich of BMW of North America presented, "How BMW Solved the Online-Offline Measurement Conundrum: Mapping the Impact of Web, Mobile, and Social Campaigns on Dealership Sales". Watch the video to learn how BMW solved the online-offline measurement conundrum by deploying advanced artificial intelligence advertising technology to target precision in-market audiences on the Web, mobile, and social media, and measured the impact of these digital campaigns using state-of-the-art cross-channel measurement tools.From:KorrelateViews:1 0ratingsTime:17:03More inAutos Vehicles
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How BMW Solved the Online-Offline Measurement Conundrum - Video
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